U.S. baking and dessert mixes market grew less than 2% annually during 2001-06, and when considering the impact of inflation, sales actually declined. The market is highly dependent on product innovation to provide incremental sales growth, and competition from ISBs and alternative markets consistently challenges sales.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Market
Market
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Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Appendix: New Product Briefs
Other
Supply Structure
The Consumer—Purchase Behavior
The Consumer—Attitudes and Actions
Future and Forecast
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