Baking and Dessert Mixes - US - August 2014
Baking and Dessert Mixes - US - August 2014

“The US baking and dessert mixes category experienced flat sales in 2013 and 2014 at $2.7 billion. Sales are forecast to remain flat in 2015 and decline to $2.5 billion by 2019. Concerns about the health impact of eating too many baked goods are negatively impacting sales. Additionally, recovering consumer confidence means more people will spend on dining out rather than cooking and baking at home. When marketing ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Issues and Insights
Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Innovations and Innovators
Marketing Strategies

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Types of Baking and Dessert Mixes Used
Usage and Purchases of Baked Goods/Mixes Compared to a Year Ago
Reasons for Using Baking/Dessert Mixes
Reasons for Buying Baking/Dessert Mixes
Important Factors in Buying Baking/Dessert Mixes
Reasons for Not Using Baking/Dessert Mixes or Using Them Less Frequently
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Cake/Pie Mixes
Brand Share – Pudding/Gelatin Mixes
Brand Share – Pancake/Waffle/French Toast Mixes
Brand Share – Brownie Mixes
Brand Share – Bread/Muffin Mixes
Brand Share – Other Mixes

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations