Baking and Dessert Mixes - US - June 2005
Baking and Dessert Mixes - US - June 2005

In 2004, the U.S. baking and dessert mix market was worth $2 billion, almost exactly what it was in 1999. The combined effects of the low-carb diets, such as Atkins and South Beach, as well as competition from in-store bakeries (ISBs) for most of the products in this category have taken a toll. In addition, cookies in particular face competition from the refrigerated dough market, which offers even more ...

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Overview

Overview

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Executive Summary

Market

Market

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Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution

Consumer

Consumer

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The Consumer

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Data

Data

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Appendix: Cohort Definitions
Appendix: Trade Associations
Appendix: New Product Briefs

Other

Introduction and Abbreviations
Supply Structure
Future and Forecast