Fashion Advertising - UK - November 2007
Fashion Advertising - UK - November 2007

Fashion Advertising spending has risen dramatically as retailers have tried to move their positioning away from the price-driven competition of the past few years and become more upmarket and aspirational. Advertising spending by the top ten retailers has doubled in the past four years to £114 million.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market in Brief
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Market Size and Forecast
The Market in Context

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Brand Elements
Retail Competitor Analysis

Other

Fashion Advertising Last Seen/Heard
Fashion Advertising Last Seen/Heard– Detailed Consumer Demographics
Where Fashion Advertising Was Seen/Heard
Where Fashion Advertising Was Seen/Heard – Detailed Consumer Demographics
What They Think of Fashion Advertising
What They Think of Fashion Advertising – Detailed Consumer Demographics
What Consumers Think of Advertising by Where They Saw/Heard It
Typologies
What Consumers Think of Ads By Where They Saw/Heard It – Detailed Demographics
Retail Profiles
Market Factors – Appendix