CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Fashion Advertising spending has risen dramatically as retailers have tried to move their positioning away from the price-driven competition of the past few years and become more upmarket and aspirational. Advertising spending by the top ten retailers has doubled in the past four years to £114 million.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market in Brief
Insights and Opportunities
Fast Forward Trends
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Market Size and Forecast
The Market in Context
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Brand Elements
Retail Competitor Analysis
Other
Fashion Advertising Last Seen/Heard
Fashion Advertising Last Seen/Heard– Detailed Consumer Demographics
Where Fashion Advertising Was Seen/Heard
Where Fashion Advertising Was Seen/Heard – Detailed Consumer Demographics
What They Think of Fashion Advertising
What They Think of Fashion Advertising – Detailed Consumer Demographics
What Consumers Think of Advertising by Where They Saw/Heard It
Typologies
What Consumers Think of Ads By Where They Saw/Heard It – Detailed Demographics
Retail Profiles
Market Factors – Appendix
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