Fashion - Size Matters! - UK - November 2008
Fashion - Size Matters! - UK - November 2008

British women’s relationship with fashion and sizing continues to become steadily more schizophrenic. As obsession with celebrities and what they wear pushes them towards the size zero ideal (UK size 4), in the real world the average woman’s figure is a size 16 and heading upwards.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Market Size and Forecast
Market in Context
Strengths and Weaknesses in the Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Where They Shop
Consumer Typologies

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Retail Competitor Analysis
Retailer Profiles

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix
Appendix: Where They Buy Clothes for Themselves
Appendix: What Clothes Sizes They Buy
Appendix: What They Think of Shopping for Clothes
Appendix – Consumer Typologies

Other

Industry Insights
The Consumer – What Clothes Sizes They Buy
The Consumer – What They Think of Shopping for Clothes
Retailer Advertising and Promotion