Table of Contents
Issues in the Market
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- Definitions
- Financial definitions
- Abbreviations
Market in Brief
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- A booming market
- M&S the biggest spender
- Positive factors for fashion advertising...
- But also some negatives...
- What our research found
- The future
- Trading climate changes
- Too many adverts may turn off consumers
- Health trends – the shape of the future
- Older consumers mean a new relationship
- Fashion – behind the trend for the Internet
Insights and Opportunities
Fast Forward Trends
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- Trend 1: See through brands
- Definition
- What’s next?
- Trend 2: Feed me!!! – the RSS way
- Definition
- What’s next?
- Trend 3: I-witness
- Definition
- What’s next?
Internal Market Environment
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- Price environment changes for fashion
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- Figure 1: UK retail sales, clothing and footwear, value, volume and price, not seasonally adjusted, % change year-on-year, 1997-07
- Non-price factors take over
- Shift away from traditional media usage patterns
- Fall in newspaper readership
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- Figure 2: Views on newspaper readership frequency, when asked "Do you read a national newspaper more often, less often or about the same as you did two years ago?", 2006
- Internet ad spend takes off
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- Figure 3: Total advertising spend by media, % change 2005-06
- Figure 4: Total advertising spend, 2006
- Own-brand retailers dominate clothing sector
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- Figure 5: UK: Clothing market – channels of distribution, 2005
Broader Market Environment
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- Consumer incomes, saving and expenditure
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- Figure 6: UK real personal disposable income growth, consumer expenditure growth, bank base rate and savings ratio, actual and projected, 2002-12
- Retail sales start to tail off
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- Figure 7: UK retail sales, value, % change quarter on same quarter the year before, 2002 Q2 to 2007 Q2
- Older population creates communication challenge
- Move upmarket may help advertisers
- Employment trends better for women
Strengths and Weaknesses in the Market
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- Strengths
- Rivalry between retailers
- Focus moves away from price
- Rise of online advertising
- Increasingly upmarket audience
- Weaknesses
- Consumers become immune to heavy advertising
- Pressure on margins to cut ad budgets
- More older customers
- Failure to target appropriate consumers
Who’s Innovating?
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- Ben Sherman – getting in on the game
- Brands – taking on a second life
- M&S – how to age gracefully
- Next – reaching parts of the Internet other brands don't reach?
- Gap and Harrods – aiming for the classic and timeless
Market Size and Forecast
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- Key points
- Market boomed in 2006/07
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- Figure 8: Fashion advertising expenditure, 2002/03-2011/12
- Figure 9: Estimated fashion advertising spending, 2002/03-2006/07
- What will affect this market in future?
- Consumers become immune
- Slowing disposable income growth
- Retailers under pressure
- Ageing audience
- The rise and rise of the Internet
- Health trends in the population
- Alternative scenario
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- Figure 10: Fashion advertising expenditure, current prices, 2002/03-2011/12
- Figure 11: Fashion advertising expenditure constant prices, 2002/03-2011/12
- To advertise or not to advertise
The Market in Context
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- Key points
- Fashion vs total advertising
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- Figure 12: Fashion advertising expenditure, year to end May 2003 to year to end May 2007
- Media used by fashion advertisers
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- Figure 13: Fashion advertising expenditure, 2003-07
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- Figure 14: Fashion advertising expenditure, year to end May 2007/Total UK advertising expenditure, calendar year 2006
- Who are the biggest fashion advertisers?
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- Figure 15: Top 20 fashion retail advertisers, by share of total fashion advertising market, 2003-07
- Dolce & Gabbana heads the designer crowd
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- Figure 16: Top ten luxury and designer advertisers, by advertising expenditure, 2003-2007
- Nike comes first in sports and casual brands
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- Figure 17: Top ten sports, casualwear and other brand advertisers, by advertising expenditure, 2003-07
Fashion Advertising Last Seen/Heard
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- Key findings
- Retailer ads with the strongest impact
- M&S’ ads seen by 75%
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- Figure 18: Fashion advertising seen/heard, last 12 months, August 2007
- M&S may be missing its mark
- John Lewis creates male awareness
- TK Maxx spreads across the age groups
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- Figure 19: Fashion advertising seen/heard in the last 12 months, by gender, age and socio-economic groups, August 2007
- Tesco spans age and class
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- Figure 20: Fashion advertising seen/heard in the last 12 months, by gender, age and socio-economic groups, August 2007
- Matalan off-pitch on age
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- Figure 21: Fashion advertising seen/heard in the last 12 months, by gender, age and socio-economic groups, August 2007
Fashion Advertising Last Seen/Heard– Detailed Consumer Demographics
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- Figure 22: Fashion advertising seen/heard in the last 12 months by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 23: Fashion advertising seen/heard in the last 12 months, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 24: Fashion advertising seen/heard in the last 12 months, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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Where Fashion Advertising Was Seen/Heard
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- M&S achieves best targeting with press
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- Figure 25: Where M&S advertising seen/heard in the last 12 months, by gender, age and socio-economic groups, August 2007
- Debenhams is hit and miss on most media
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- Figure 26: Where Debenhams advertising seen/heard in the last 12 months, by gender, age and socio-economic groups, August 2007
- Press more precise than TV for John Lewis
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- Figure 27: Where John Lewis advertising seen/heard in the last 12 months, by gender, age and socio-economic groups, August 2007
- House of Fraser veers off-course with TV
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- Figure 28: Where House of Fraser advertising seen/heard in the last 12 months, by gender, age and socio-economic group, August 2007
- TK Maxx ads seen by teenagers and women
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- Figure 29: Where TK Maxx advertising seen/heard in the last 12 months, by gender, age and socio-economic groups, August 2007
- TV most effective for Next
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- Figure 30: Where Next advertising seen/heard in the last 12 months, by gender, age and socio-economic groups, August 2007
- TV also a hit with Tesco customers
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- Figure 31: Where Tesco advertising seen/heard in the last 12 months, by gender, age and socio-economic groups, August 2007
- Kylie ads reach wrong audience
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- Figure 32: Where H&M advertising seen/heard in the last 12 months, by gender, age and socio-economic group, August 2007
- Asda achieves recognition with Coleen
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- Figure 33: Where Asda advertising seen/heard in the last 12 months, by gender, age and socio-economic groups, August 2007
- TV makes less impact on Gap
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- Figure 34: Where Gap advertising seen/heard in the last 12 months, by gender, age and socio-economic groups, August 2007
- Teenagers reached by Matalan's TV ads
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- Figure 35: Where Matalan advertising seen/heard in the last 12 months, by gender, age and socio-economic groups, August 2007
- Topshop consumers confused
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- Figure 36: Where Topshop advertising seen/heard in the last 12 months, by gender, age and socio-economic groups, August 2007
Where Fashion Advertising Was Seen/Heard – Detailed Consumer Demographics
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- M&S
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- Figure 37: Where M&S advertising seen/heard in the last 12 months, by region, daily newspapers, Internet usage, supermarket used, August 2007
- Debenhams
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- Figure 38: Where Debenhams advertising seen/heard in the last 12 months, by region, daily newspapers, Internet usage and supermarkets used, August 2007
- John Lewis
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- Figure 39: Where John Lewis advertising seen/heard in the last 12 months, by region, daily newspapers, Internet usage and supermarkets used, August 2007
- House of Fraser/John Lewis
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- Figure 40: Where House of Fraser and John Lewis advertising seen/heard in the last 12 months, by region, daily newspapers, Internet usage and supermarkets used, August 2007
- TK Maxx/H&M
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- Figure 41: Where TK Maxx and H&M advertising seen/heard in the last 12 months, by region, daily newspapers, Internet usage and supermarkets used, August 2007
- Next
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- Figure 42: Where Next advertising seen/heard in the last 12 months, by region, daily newspapers, Internet usage and supermarkets used, August 2007
- Tesco
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- Figure 43: Where Tesco advertising seen/heard in the last 12 months, by region, daily newspapers, Internet usage and supermarkets used, August 2007
- Asda
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- Figure 44: Where Asda advertising seen/heard in the last 12 months, by region, daily newspapers, Internet usage and supermarkets used, August 2007
- Gap/Topshop
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- Figure 45: Where Gap and Topshop advertising seen/heard in the last 12 months, by region, daily newspapers, Internet usage and supermarkets used, August 2007
- Matalan
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- Figure 46: Where Matalan advertising seen/heard in the last 12 months, by region, daily newspapers, Internet usage and supermarkets used, August 2007
What They Think of Fashion Advertising
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- Figure 47: I enjoyed the advertising I heard/saw, August 2007
- M&S tops the poll for enjoyment
- John Lewis scores low
- Tesco struggles to attract men
- Enjoyable Next
- Men immune to shopping message
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- Figure 48: The advertising made me want to shop there, by gender, age and socio-economic group, August 2007
- Tesco has a wide coverage
- Next – best overall score
- M&S advertising provokes the most interest
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- Figure 49: The advertising made me want to find out more, by gender, age and socio-economic group, August 2007
- John Lewis scores low
- Next second highest
- Tesco and Asda – similar but different
- Younger consumers reject ‘nothing new’ view
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- Figure 50: The advertising told me nothing new about the retailer, by gender, age and socio-economic group, August 2007
- John Lewis out on top
- Next too conservative?
- Attitudes towards fashion advertising
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- Figure 51: Attitudes towards fashion advertising, August 2007
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- Figure 52: Attitudes towards fashion advertising, by gender, age and socio-economic groups, August 2007
- Low response for new media
- Direct mail better than Internet
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- Figure 53: Attitudes towards fashion advertising, by gender, age and socio-economic groups, August 2007
- Further attitudes towards fashion ads
- Topshop and River Island inspire
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What They Think of Fashion Advertising – Detailed Consumer Demographics
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- Figure 54: I enjoyed the advertising I heard/saw, by gender, age and socio-economic group, August 2007
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- Figure 55: I enjoyed the advertising I heard/saw, by gender, age and socio-economic group, August 2007
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- Figure 56: I enjoyed the advertising I heard/saw, by gender, age and socio-economic groups, August 2007
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- Figure 57: I enjoyed the advertising I heard/saw, by gender, age and socio-economic group, August 2007
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- Figure 58: I enjoyed the advertising I heard/saw, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 59: I enjoyed the advertising I heard/saw, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 60: I enjoyed the advertising I heard/saw, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 61: I enjoyed the advertising I heard/saw, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 62: The advertising made me want to shop there, by gender, age and socio-economic group, August 2007
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- Figure 63: The advertising made me want to shop there, by gender, age and socio-economic group, August 2007
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- Figure 64: The advertising made me want to shop there, by gender, age and socio-economic group, August 2007
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- Figure 65: The advertising made me want to shop there, by gender, age and socio-economic group, August 2007
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- Figure 66: The advertising made me want to shop there, by gender, age and socio-economic group, August 2007
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- Figure 67: The advertising made me want to shop there, by gender, age and socio-economic group, August 2007
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- Figure 68: The advertising made me want to shop there, by gender, age and socio-economic group, August 2007
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- Figure 69: The advertising made me want to shop there, by gender, age and socio-economic group, August 2007
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- Figure 70: The advertising made me want to shop there, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 71: The advertising made me want to shop there, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 72: The advertising made me want to shop there, by region, daily newspapers, Internet usage and supermarketsused, August 2007
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- Figure 73: The advertising made me want to shop there, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 74: The advertising made me want to find out more, by gender, age and socio-economic group, August 2007
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- Figure 75: The advertising made me want to find out more, by gender, age and socio-economic group, August 2007
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- Figure 76: The advertising made me want to find out more, by gender, age and socio-economic group, August 2007
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- Figure 77: The advertising made me want to find out more, by gender, age and socio-economic group, August 2007
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- Figure 78: The advertising made me want to find out more, by gender, region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 79: The advertising made me want to find out more, by gender, region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 80: The advertising made me want to find out more, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 81: The advertising made me want to find out more, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 82: The advertising told me nothing new about the retailer, by gender, age and socio-economic group, August 2007
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- Figure 83: The advertising told me nothing new about the retailer, by gender, age and socio-economic group, August 2007
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- Figure 84: The advertising told me nothing new about the retailer, by gender, age and socio-economic group, August 2007
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- Figure 85: The advertising told me nothing new about the retailer, by gender, age and socio-economic group, August 2007
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- Figure 86: The advertising told me nothing new about the retailer, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 87: The advertising told me nothing new about the retailer, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 88: The advertising told me nothing new about the retailer, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 89: The advertising told me nothing new about the retailer, by gender, age, socio-economic groups, region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 90: Attitudes towards fashion advertising, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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- Figure 91: Attitudes towards fashion advertising, by region, daily newspapers, Internet usage and supermarkets used, August 2007
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What Consumers Think of Advertising by Where They Saw/Heard It
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- Asda outperforms in the press
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- Figure 92: Where did you see the ad and what did you think of it, August 2007
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- Figure 93: Where did you see the ad and what did you think of it, August 2007
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- Figure 94: Where did you see the ad and what did you think of it, August 2007
- Debenhams’ press ads provoke curiosity
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- Figure 95: Where did you see the ad and what did you think of it, August 2007
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- Figure 96: Where did you see the ad and what did you think of it, August 2007
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- Figure 97: Where did you see the ad and what did you think of it, August 2007
- John Lewis press persuasive
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- Figure 98: Where did you see the ad and what did you think of it, August 2007
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- Figure 99: Where did you see the ad and what did you think of it, August 2007
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- Figure 100: Where did you see the ad and what did you think of it, August 2007
- Outdoor most fun for M&S
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- Figure 101: Where did you see the ad and what did you think of it, August 2007
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- Figure 102: Where did you see the ad and what did you think of it, August 2007
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- Figure 103: Where did you see the ad and what did you think of it, August 2007
- TV enjoyable but less effective for Matalan
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- Figure 104: Where did you see the ad and what did you think of it, August 2007
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- Figure 105: Where did you see the ad and what did you think of it, August 2007
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- Figure 106: Where did you see the ad and what did you think of it, August 2007
- Next succeeds online
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- Figure 107: Where did you see the ad and what did you think of it, August 2007
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- Figure 108: Where did you see the ad and what did you think of it, August 2007
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- Figure 109: Where did you see the ad and what did you think of it, August 2007
- Tesco press does best
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- Figure 110: Where did you see the ad and what did you think of it, August 2007
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- Figure 111: Where did you see the ad and what did you think of it, August 2007
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- Figure 112: Where did you see the ad and what did you think of it, August 2007
- Press wins again for TK Maxx
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- Figure 113: Where did you see the ad and what did you think of it, August 2007
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- Figure 114: Where did you see the ad and what did you think of it, August 2007
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- Figure 115: Where did you see the ad and what did you think of it, August 2007
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- Figure 116: Attitudes towards ads, by retailer seen ads for, last 12 months, August 2007
- In-store TV not a draw for M&S ad viewers
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- Figure 117: Attitudes towards ads, by retailer seen ads for, last 12 months, August 2007
- Attitudes by where a retailer’s advertising was seen
Typologies
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- The Influenced (10%)
- Who are the Influenced?
- Marketing message
- Practicals (8%)
- Who are the Practicals?
- Marketing message
- The Entertained (14%)
- Who are the Entertained?
- Marketing message
- Bargained (17%)
- Who are the Bargained?
- Marketing message
- The Immune (52%)
- Who are the Immune?
- Marketing message
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- Figure 118: Typologies, by gender, age and socio-economic categories, August 2007
- How many ads do consumers notice?
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- Figure 119: Number of ads noticed, August 2007
What Consumers Think of Ads By Where They Saw/Heard It – Detailed Demographics
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- Figure 120: Attitudes towards fashion ads, by where seen the ads, last 12 months, August 2007
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- Figure 121: Attitudes towards fashion ads, by where seen the ads, last 12 months, auigust 2007
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Brand Elements
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- Brand map
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- Figure 122: Attitudes towards and usage of various fashion brands, August 2007
- M&S
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- Figure 123: Words associated with the Marks & Spencer brand, August 2007
- Brand performance
- A great recovery, but can M&S take things further?
- Debenhams
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- Figure 124: Words associated with the Debenhams brand, August 2007
- Brand qualities
- Debenhams is spicing up its image
- John Lewis
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- Figure 125: Words associated with the John Lewis brand, August 2007
- Brand qualities
- Transforming your stores is one thing, but changing reputation is another
- Next
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- Figure 126: Words associated with the Next brand, August 2007
- Brand qualities
- Next – a solid reputation, despite its problems
- Tesco
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- Figure 127: Words associated with the Tesco/Florence + Fred/Cherokee brand, August 2007
- Brand qualities
- Tesco - no love in the aisles
- Brand qualities
- Next leads in the style stakes, H&M follows
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- Figure 128: Consumer image of various value clothing brands, july 2007
- Usage of brands
- M&S, Debenhams and Next lead
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- Figure 129: Consumer usage of various fashion brands, August 2007
- Is Gap facing customer defections?
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- Figure 130: Consumer considerations of various fashion brands, August 2007
- Attitudes towards brands
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- Figure 131: Attitudes towards various clothing brands, August 2007
- Brand satisfaction
- Matalan customers 'can't get no satisfaction'
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- Figure 132: Customer rating of various fashion brands, August 2007
- Brand commitment
- Next is most recommended and first choice
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- Figure 133: Degree of customer commitment to various fashion brands, August 2007
- Round up
Retail Competitor Analysis
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- Key Points
- The competitive line-up
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- Figure 134: Advertising audiences for major fashion retailers, positioned by age and socio-economic status, August 2007
- Figure 135: Shopper bases for major fashion retailers, positioned by age and socio-economic status, August 2007
- What the comparisons show
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- Figure 136: Major fashion retail advertisers' competitive position, 2007
- Figure 137: Secondary fashion retail advertisers' competitive position, 2007
- Minor advertisers
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- Figure 138: Total Advertising spend, by advertiser and media, Year to end May 2007
Retail Profiles
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- Marks & Spencer
- Advertising strategy
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- Figure 139: Marks & Spencer, advertising expenditure, 2002/03-2006/07
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- Figure 140: Marks & Spencer, fashion advertising expenditure, June 2006 to May 2007
- Advertising impact
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- Figure 141: Marks & Spencer, fashion advertising audience versus its shoppers, August 2007
- Recent key campaigns
- Agencies used
- Outlook
- Debenhams
- Advertising spending
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- Figure 142: Debenhams, fashion advertising expenditure, 2002/03-2006/07
- Figure 143: Debenhams, fashion advertising expenditure, June 2006-May 2007
- Advertising impact
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- Figure 144: Debenhams, fashion advertising audience versus its shoppers, August 2007
- Recent key campaigns
- Agencies used
- Outlook
- John Lewis
- Advertising strategy
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- Figure 145: John Lewis, fashion advertising expenditure, 2002/03-2006/07
- Figure 146: John Lewis, fashion advertising expenditure, June 2006-May 2007
- Advertising impact
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- Figure 147: John Lewis, advertising audience versus its shoppers, August 2007
- Agencies used
- Analysis and outlook
- House of Fraser
- Advertising spending
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- Figure 148: House of Fraser, fashion advertising expenditure, 2002/03-2006/07
- Figure 149: House of Fraser, advertising expenditure, June 2006-May 2007
- Advertising impact
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- Figure 150: House of Fraser, advertising audience versus its shoppers, August 2007
- Recent key campaigns
- Analysis and outlook
- TK Maxx
- Advertising spending
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- Figure 151: TK Maxx, fashion advertising expenditure, 2002/03-2006/07
- Figure 152: TK Maxx, advertising expenditure, June 2006-May 2007
- Advertising impact
- Recent key campaigns
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- Figure 153: TK Maxx, advertising audience versus its shoppers, August 2007
- Agencies used
- Analysis and outlook
- Next
- Advertising spending
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- Figure 154: Next, fashion advertising expenditure, 2002/03-2006/07
- Figure 155: Next, fashion advertising expenditure, June 2006-May 2007
- Advertising impact
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- Figure 156: Next, fashion advertising audience versus its shoppers, August 2007
- Recent key campaigns
- Agencies used
- Analysis and outlook
- Tesco
- Advertising spending
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- Figure 157: Tesco, fashion advertising expenditure, 2002/03-2006/07
- Figure 158: Tesco, fashion advertising expenditure, June 2006-May 2007
- Advertising impact
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- Figure 159: Tesco, fashion advertising audience versus its shoppers, August 2007
- Recent key campaigns
- Agencies used
- Analysis and outlook
- Bhs
- Advertising spend
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- Figure 160: Bhs, fashion advertising expenditure, 2002/03-2006/07
- Advertising impact
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- Figure 161: Bhs, fashion advertising audience versus shoppers, August 2007
- Key recent campaigns
- Analysis and outlook
- H&M
- Advertising spending
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- Figure 162: H&M, fashion advertising expenditure, 2002/03-2006/07
- Figure 163: H&M, advertising expenditure, June 2006-May 2007
- Advertising impact
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- Figure 164: H&M, fashion advertising audience versus its shoppers, August 2007
- Recent key campaigns
- Agencies used
- Asda
- Advertising spending
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- Figure 165: Asda, fashion advertising expenditure, 2002/03-2006/07
- Advertising impact
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- Figure 166: Asda, fashion advertising audience versus its shoppers, August 2007
- Recent key campaigns
- Agencies used
- Analysis and outlook
- Non-specialist retailers
- Harrods
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- Figure 167: Harrods, advertising expenditure, 2002/03-2006/07
- Figure 168: Harrods, advertising expenditure, June 2006 to May 2007
- Latest key campaigns
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- Figure 169: Harrods, recent ad campaigns, 2006-07
- Analysis and outlook
- Bonmarché
- Advertising spending
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- Figure 170: Bonmarché, advertising expenditure 2002/03-2006/07
- Latest key campaigns
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- Figure 171: Bonmarché, recent ad campaign, 2007
- Analysis and outlook
- TJ Hughes
- Advertising spending
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- Figure 172: TJ Hughes, advertising expenditure, 2002/03-2006/07
- Figure 173: TJ Hughes, advertising expenditure, June 2006-May 2007
- Latest key campaigns
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- Figure 174: TJ Hughes, recent ad campaigns, 2006-07
- Analysis and outlook
- JJB Sports
- Advertising spending
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- Figure 175: JJB Sports, advertising expenditure, 2002/03-2006/07
- Latest key campaigns
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- Figure 176: JJB Sports, recent ad campaigns, 2006-07
- Analysis and outlook
- Gap
- Advertising spending
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- Figure 177: Gap, advertising expenditure, 2002/03-2006/07
- Advertising impact
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- Figure 178: Gap, advertising audience versus its shoppers, August 2007
- Latest key campaigns
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- Figure 179: Gap, recent ad campaigns, 2006-07
- Analysis and outlook
- Matalan
- Advertising spending
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- Figure 180: Matalan, advertising expenditure, 2002/03-2006/07
- Advertising impact
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- Figure 181: Matalan, advertising audience versus its shoppers, August 2007
- Latest key campaigns
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- Figure 182: Matalan, latest ad campaigns, 2006-07
- Analysis and outlook
- Evans
- Advertising spending
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- Figure 183: Evans, advertising expenditure, 2002/07-2006/07
- Advertising impact
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- Figure 184: Evans, fashion advertising audience versus its shoppers, August 2007
- Latest key campaigns
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- Figure 185: Evans, latest ad campaigns, 2006-07
- Analysis and outlook
- Selfridges
- Advertising spending
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- Figure 186: Selfridges, advertising expenditure, 2002/03-2006/07
- Figure 187: Selfridges, advertising expenditure, June 2006 to May 2007
- Latest key campaigns
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- Figure 188: Selfridges, recent ad campaigns, 2006-07
- Analysis and outlook
- River Island
- Advertising spending
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- Figure 189: River island, advertising expenditure, 2002/03-2006/07
- Advertising impact
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- Figure 190: River Island, fashion advertising audience versus its shoppers, August 2007
- Latest key campaigns
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- Figure 191: River Island, recent ad campaigns, 2006-07
- Analysis and outlook
- Dorothy Perkins
- Advertising spending
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- Figure 192: Dorothy Perkins, advertising expenditure, 2002/03-2006/07
- Figure 193: Dorothy Perkins, advertising expenditure, June 2006-May 2007
- Advertising impact
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- Figure 194: Dorothy Perkins, fashion advertising audience versus shoppers, August 2007
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- Figure 195: Dorothy Perkins, recent ad campaigns, 2006-07
- Primark
Market Factors – Appendix
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- Figure 196: UK population by age, 2002-07 and 2012
- Figure 197: UK adult population 15+ by socio-economic group, 2002-07 and 2012
- Figure 198: UK male and female employment, 2002-07 and 2012
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