Coach Holidays - UK - January 2007
Coach Holidays - UK - January 2007

The coach holiday market is at a pivotal point in its history. Whilst numerous industry improvements have occurred in recent years - with many operators offering a premium luxury product specifically targeted at the ever youthful over 55s - the general public still holds an outdated perception of coach travel and are averse to the idea of taking this type of holiday.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market in Brief
Insights and Opportunities
Fast Forward Trends

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who's Innovating?
Companies and Products

Other

The Coach Traveller
Motivation and Enticements to Travel
Coach Targeting Opportunities