British Lifestyles: Reinvigorating Brand Britain - UK - April 2018
British Lifestyles: Reinvigorating Brand Britain - UK - April 2018

“The UK’s simmering identity crisis has significant commercial implications, particularly for brands that have come to leverage their British identity as a way of appealing to both domestic and foreign audiences. For these brands, relying on traditional conceptions of Britishness may no longer carry the same influence that it once did, signalling the need for a revamp of ‘Brand Britain’ and a clarification of the values it stands for”.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Britain Today – What You Need to Know
The Economy
The People
Consumer Finances
Consumers’ Response to the EU Referendum
Consumer Expenditure – What You Need to Know
Consumer Expenditure Overview
In-home Food
Foodservice
Non-alcoholic Drinks
Alcoholic Drinks (Retail Market)
Beauty and Personal Care
OTC and Pharmaceuticals
Fashion
Household Care
Technology and Communications
Leisure and Entertainment
Home and Garden
Transport
Holidays
Personal Finance
Housing
Newsagents’ Goods
Miscellaneous Expenditure

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Changes in Spending Habits
Reasons Why People Spent Less
Tackling Social Issues: Whose Responsibility Is It?
Attitudes towards Britain’s Place on the World Stage
Forgotten Britain
Proud to be British

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – In-home Food
Appendix – Foodservice
Appendix – Non-alcoholic Drinks
Appendix – Alcoholic Drinks (Retail Market)
Appendix – Beauty and Personal Care
Appendix – OTC and Pharmaceuticals
Appendix – Fashion
Appendix – Household Care
Appendix – Technology and Communication
Appendix – Leisure and Entertainment
Appendix – Home and Garden
Appendix – Transport
Appendix – Holidays
Appendix – Personal Finance
Appendix – Housing
Appendix – Newsagents’ Goods
Appendix – Miscellaneous Expenditure