The coach industry has come a long way in the last few years; more and more operators are offering premium products specifically targeted towards a healthier, more affluent 55+ market. Themed and activity tours are now commonplace, ranging from garden tours to more adventurous pursuits such as kayaking and trekking.

Higher penetration of the target group (aged 55+) plus a proportion of the 45+ market is essential for operators to grow domestic and overseas sales. Mintel’s own exclusive research indicates a considerable untapped market, with 15% of those who have not previously been on a coach holiday expressing an interest in doing so.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.