This report has a fairly broad remit, in that it is covering three different and distinct investment market sectors: National Savings & Investments; fixed-interest securities, essentially government and corporate bonds; and investment bonds issued by life offices.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Background
Market Factors
Market Size and Trends
Distribution
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Advertising and Promotion
Other
Introduction and Abbreviations
Premier Insight
Key Players and the Competitive Environment
Consumer Financial Activity
The Consumer and Product Ownership
Consumer Attitudes and Targeting Opportunities
Industry Views and the Investment Bond Market
The Future
Forecast
6th June 2007
Premium bonds may offer a lottery approach to savings, however, recent figures announced by National Savings and Investments reveal record monthly sales.
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