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Italy, Germany, France, Spain & Poland
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![]() “While many parents are on a tight budget or struggling financially as a result of the COVID-19 lockdown, there are also those who have fewer draws on their disposable income, due to the curtailment of social and leisure pursuits. There is an opportunity for providers of children’s savings products to target the latter, either with simplified, low-cost investment solutions or savings products that can be opened online and stand ...
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Overview![]() Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Impact of COVID-19 on Saving and Investing for Children
Issues and Insights
Market![]() Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Size of the Children’s Savings Market
Key Products: CTFs and Junior ISAs
Market Drivers
Consumer![]() Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Who Saves for Children?
Product Ownership
Parents’ Hopes and Expectations
Teaching Children the Value of Money
CTF Maturity Plans
Brand/Company![]() Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Competitive Environment and Launch Activity
Advertising and Marketing Activity
Data![]() Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
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