Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- Abbreviations
Premier Insight
Summary of Key Report Findings
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- Hotel growth linked to the state of the economy
- Other challenges
- Regions less affected by the downturn
- Recovery under way
- Significant growth in key socio-economic groups
- Fluctuating tourism numbers set to rise
- Clearer hotel grading
- Technological advances in the home and the hotel
- Budget versus upscale hotels
- Consumer preferences
- The future
Market Factors
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- The economy
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- Figure 1: PDI, consumer expenditure and savings ratio at 1999 prices, 1999-2009
- Growth with the upper socio-economic groups
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- Figure 2: Adult population, by socio-economic group, 1999-2009
- UK tourism
- Inbound holiday visits
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- Figure 3: Total number of holiday visits and spending by overseas residents visiting the UK, 1999-2003
- Domestic holidays
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- Figure 4: Domestic holiday volume and expenditure, at constant and current values, 1999-2004
- Business travel
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- Figure 5: All business trips taken in the UK, 1999-2004
- Hotel classification
- The significance of technology
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- Figure 6: Internet penetration, by gender and socio-economic group, 1998-2003
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- Figure 7: Penetration of Internet technologies, April 2003-April 2004
Market Size and Trends
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- Figure 8: Hotel market in the UK, 1999-2004
- Hotel revenue performance
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- Figure 9: UK chain hotel performance, 2000-03
- London leads the recovery
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- Figure 10: UK chain hotel performance, six months to June 2003 and 2004
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Market Segmentation
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- Budget versus upscale
- Budget hotels
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- Figure 11: Growth of UK budget hotel market (rooms), 1996-2002
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- Figure 12: Unwanted hotel facilities, 2004
- Upmarket sector
- The health and leisure element
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- Figure 13: Leading operators of hotel-based UK health and fitness clubs, by number of clubs operated, 1 February 2003
Distribution and Marketing
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- Online presence
- Strategic marketing
The Supply Structure
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- Figure 14: Hotel enterprise data from VAT registration, 1999-2002
- Sale and leaseback
- Chain penetration
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- Figure 15: Top ten hotel operating companies in the UK, 2003
- Whitbread plc
- InterContinental Hotels Group
- Hilton International
- Travelodge
- Thistle Hotels
- Accor
- Choice Hotels of Europe
- Macdonald Hotels
- Jarvis Hotels
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The Consumer
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- Occasions for hotel stay
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- Figure 16: Types of holiday taken in the last 12 months, March 2004
- Business versus leisure
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- Figure 17: Type of hotel stay, by gender, age and socio-economic group, May 2004
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- Figure 18: Type of hotel stay, by region and ACORN categories, May 2004
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- Figure 19: Type of hotel stay, by detailed lifestage groups, March 2004
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- Figure 20: Type of hotel stay, by media usage, supermarket usage and commercial TV viewing, May 2004
- Frequency of hotel stays
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- Figure 21: Frequency of stay – hotels in Britain, 2004
The Consumer – Detailed Demographics
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- Top five occasions to stay in a UK hotel
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- Figure 22: Top five types of hotel stay, by gender, age and socio-economic group, May 2004
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- Figure 23: Top five types of hotel stay, by region and ACORN categories, May 2004
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- Figure 24: Top five types of hotel stay, by detailed lifestage groups, March 2004
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- Figure 25: Top five types of hotel stay, by media usage, supermarket usage and commercial TV viewing, May 2004
Consumer Attitudes and Targeting Opportunities
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- Facilities expected in a UK hotel
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- Figure 26: Hotel facilities expected, May 2004
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- Figure 27: Hotel facilities expected, business vs leisure travel, May 2004
- Facilities worth paying a premium for
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- Figure 28: Facilities worth paying a premium for, May 2004
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- Figure 29: Facilities worth paying a premium for, business vs leisure travel, May 2004
- Attitudes towards hotel accommodation
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- Figure 30: Attitudes towards accommodation/hotels, May 2004
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- Figure 31: Attitudes towards accommodation/hotels, business vs leisure travel, May 2004
- Hotel targeting opportunities
- Luxury Seekers (19% of sample or 9.3 million adults)
- Price-led (19% of sample or 9.3 million adults)
- Brand Devotees (15% of sample or 7.3 million adults)
- Independent Minded (10% of sample or 4.9 million adults)
- B&Bers (37% of sample or 18 million adults)
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- Figure 32: Hotel target groups, by gender, age and socio-economic group, May 2004
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- Figure 33: Hotel target groups, by detailed lifestage groups, May 2004
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- Figure 34: Hotel target groups, by region and ACORN categories, May 2004
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- Figure 35: Hotel target groups, by media usage, supermarket usage and commercial TV viewing, May 2004
- Target groups by type of hotel use
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- Figure 36: Hotel target groups, by the type of hotel stay over the previous 12 months, May 2004
- Target groups and multiple hotel stays
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- Figure 37: Number of reasons for staying in a hotel during the past 12 months, by hotel target groups, May 2004
- Target groups by the facilities expected at a hotel
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- Figure 38: Hotel target groups, by the facilities expected at a hotel, May 2004
- Target groups by the facilities worth paying a premium for
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- Figure 39: Hotel target groups, by facilities worth paying a premium for, May 2004
- Target group attitudes towards hotels
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- Figure 40: Target groups’ attitudes towards hotels, May 2004
Consumer Attitudes and Targeting Opportunities – Detailed Demographics
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- Facilities Expected in a UK Hotel
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- Figure 41: Top six hotel facilities expected, by gender, age and socio-economic group, May 2004
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- Figure 42: Top six hotel facilities expected, by region and ACORN categories, May 2004
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- Figure 43: Top six hotel facilities expected, by detailed lifestage groups, March 2004
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- Figure 44: Top six hotel facilities expected, by media usage, supermarket usage and commercial TV viewing, May 2004
- Facilities worth paying a premium for
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- Figure 45: Facilities worth paying a premium for, by gender, age and socio-economic group, May 2004
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- Figure 46: Facilities worth paying a premium for, by region and ACORN categories, May 2004
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- Figure 47: Facilities worth paying a premium for, by detailed lifestage groups, March 2004
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- Figure 48: Facilities worth paying a premium for, by media usage, supermarket usage and commercial TV viewing, May 2004
- Attitudes towards hotel accommodation
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- Figure 49: Top six attitudes towards hotel accommodation, by gender, age and socio-economic group, May 2004
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- Figure 50: Top six attitudes towards hotel accommodation, by region and ACORN categories, May 2004
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- Figure 51: Top six attitudes towards hotel accommodation, by detailed lifestage groups, March 2004
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- Figure 52: Top six attitudes towards hotel accommodation, by media usage, supermarket usage and commercial TV viewing, May 2004
The Future
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- Around the corner and on the up
- Profitability gains from rising rates rather than occupancy
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- Figure 53: TRI Hospitality Consulting forecasts of UK chain hotel performance, 2004-06
- Polarisation
- The domestic market is crucial
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- Figure 54: Forecast of the value of the market for domestic holidays, 2003-07
Forecast
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- Market values
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- Figure 55: Forecast of the UK hotel market, 2004-09
- Factors incorporated
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