While the women’s fragrance market has been struggling since the beginning of the new Millennium, the men’s fragrance market has fared slightly better, with the entire men’s personal care industry experiencing a surge in popularity. Couched in the grooming/personal care category, the men’s fragrance market has prospered from the trend emphasizing male skincare, haircare, and fashion.

A congested women’s fragrance market yielding flat sales has prompted fragrance companies to focus on the burgeoning male grooming market. Industries ranging from entertainment to beauty are investing time and money into the “manscaping” trend with shows like Queer Eye for the Straight Guy paving the way for “regular guys” to embrace looking and smelling good. Manufacturers are launching scents to target precise demographics and male imagery.

This report considers the following in the definition of male fragrances: aftershaves, colognes, pre-shaves, splashes, talcs and perfumes.

Unisex fragrances have been excluded from market size data within men's fragrances, having been included within the women's fragrance market.

Bodysprays which are part deodorant and part fragrances are excluded, as are line extensions of fragrance brands such as male deodorants, shave products, hair shower gels, shampoos, conditioners and styling products.

Also excluded are deodorants, anti-perspirants, body washes.