Table of Contents
Introduction And Abbreviations
-
- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
-
- “Manscaping” grows in popularity
- A market gaining momentum
- Leading suppliers remain unchanged
- Traditional channels face erosion
- Male consumers still need to be wooed
- The future
- Moderate growth forecast for men’s fragrances
Market Drivers
-
- Male grooming grows in popularity
-
- Figure 1: Men’s population projections, by age, 2000-2010
-
- Figure 2: American generations, 2002-2010
- Millennial/Echo Boomers
- Baby Boomers
- The “metrosexual” era
- Class migrates to mass
Market Size & Trends
-
-
- Figure 3: Total U.S. retail sales of men's fragrances, at current and constant prices, 1999-2004
- Graph 1: Total U.S. retail sales of men’s fragrances, at current and constant prices, 1999-2004
-
Market Segmentation
-
-
- Figure 4: Total U.S. retail sales of men’s fragrances, segmented by channel, 2002-2004
- Graph 2: Total U.S. retail sales of men’s fragrances, segmented by channel, 2002-2004
- Prestige sales
-
- Figure 5: Sales of prestige men’s fragrances, at current and constant prices, 1999-2004
- FDM sales
-
- Figure 6: FDM sales of men’s fragrances, at current and constant prices, 1999-2004
- Sales of fragrances through other channels
-
- Figure 7: Sales of men’s fragrances through other channels at current and constant prices, 1999-2004
-
Supply Structure
-
- FOREIGN TRADE
-
- Figure 8: Imports and exports of selected toiletries segments, by value, 2003
-
- Figure 9: Imports and exports of perfumes and toilet waters, by value, 1999-2003
- Imports
-
- Figure 10: Imports of perfumes and toilet waters, by leading countries, 2003
- Exports
-
- Figure 11: Exports of perfume, cologne, and toilet water, by leading countries, 2003
- COMPANIES AND BRANDS
- FDM sales by manufacturer
-
- Figure 12: FDM Sales of men’s fragrances* by manufacturer in the U.S., 2002 & 2004
-
- Figure 13: Manufacturer brand sales of men’s fragrances in the U.S., 2002 & 2004
- Company profiles
- Coty Inc.
- Unilever
- Procter & Gamble
- L’Oréal
-
- Figure 14: L'Oréal’s top brands and market position in the U.S. men’s fragrance market, 2001 and 2004
- Gillette
Advertising & Promotion
-
- Coty, Inc.
- Unilever
- Procter & Gamble
- L’Oréal
- Gillette
Retail Distribution
-
- Overview
-
- Figure 15: U.S. retail sales of men’s fragrances, in supermarkets, 2002 & 2004
- Drug Stores
-
- Figure 16: U.S. retail sales of men’s fragrances in drug stores at current and constant prices, 1999-2004
- Drug store operating data
-
- Figure 17: Top drug store operating statistics, latest fiscal year-end
- Figure 18: Percentage change from latest fiscal year-end versus year prior
- Supermarkets
-
- Figure 19: U.S. supermarket retail sales of men’s fragrances, 1999-2004
- Supermarket operating data
-
- Figure 20: Top supermarket operating statistics, latest fiscal year-end
- Figure 21: Percentage change from latest fiscal year-end versus year prior
- Mass Merchandisers and Clubs
-
- Figure 22: U.S. mass merchandiser and club store sales of men’s fragrances, at current and constant prices, 1999-2004
- Mass merchandisers and club operating data
-
- Figure 23: Top mass merchandiser operating statistics, latest fiscal year-end
- Figure 24: Percentage change from latest fiscal year-end versus year prior
The Consumer
-
- Introduction
- Use of Fragrance
-
- Figure 25: Use/purchase of fragrance by male adults, January 2003–September 2003
-
- Figure 26: Use/purchase of fragrance, by gender, January 2003-September 2003
-
- Figure 27: Use/purchase of fragrance, by age, January 2003-September 2003
-
- Figure 28: Use/purchase of fragrance, by level of educational attainment, January 2003-September 2003
- Types and kinds of fragrances used by men
-
- Figure 29: Types of fragrance used by men, January 2003-September 2003
-
- Figure 30: Types of fragrance used by men analyzed by age, January 2003-September 2003
-
- Figure 31: Types of fragrance used by men analyzed by race/ethnicity, January 2003-September 2003
- Form of fragrance used
-
- Figure 32: Kinds of fragrance used by men, January 2003-September 2003
-
- Figure 33: Types of fragrance used by males analyzed by age, January 2003-September 2000
- Frequency of perfume or cologne use
-
- Figure 34: Frequency of use of perfume, cologne or toilet water, January 2003-September 2003
-
- Figure 35: Frequency of use of perfume, cologne or toilet water by age, January 2003-September 2003
-
- Figure 36: Frequency of use of perfume, cologne or toilet water by race/ethnicity, January 2003-September 2003
- Teen use of perfume or cologne
-
- Figure 37: Male teens who use or buy fragrances, January 2003-September 2003
-
- Figure 38: Male teens who use or buy fragrances analyzed by age, January 2003-September 2003
- Type and kind of fragrance used by teens
-
- Figure 39: Type of fragrance used by male teens, January 2003-September 2003
- Form of fragrance teens use
-
- Figure 40: Kind of fragrance used by teens, January 2003-September 2003
-
- Figure 41: Kind of fragrance by age of teen, January 2003-September 2003
- Teens’ frequency of perfume/cologne use
-
- Figure 42: Frequency of use by teen, January 2003-September 2003
-
- Figure 43: Frequency of use by age of teen, January 2003-September 2003
- Attitudes towards choosing a fragrance
-
- Figure 44: Attitudes towards choosing fragrances, June 2004
-
- Figure 45: Attitudes toward choosing fragrances, by age, June 2004
-
- Figure 46: Attitudes toward choosing fragrances, by household income, June 2004
- What purchases men splurge on
-
- Figure 47: Attitudes toward fragrance as an indulgence item, June 2004
-
- Graph 3: Frequency of selected indulgence purchases, june 2004
-
- Figure 48: Attitudes toward fragrance as an indulgence item, by age, June 2004
-
- Figure 49: Attitudes toward fragrance as an indulgence item, by household income, June 2004
- Attitudes about wearing or purchasing fragrances
-
- Figure 50: Factors influencing fragrance choices, June 2004
-
- Figure 51: Factors influencing fragrance choices, by age, June 2004
- Number of fragrances owned
-
- Figure 52: Number of fragrances owned by men, by age, June 2004
- Summary
- Men
- Teens
Future & Forecast
-
- FUTURE TRENDS
- Wal-Mart can open doors
- Hispanic market will grow fragrance sales
-
- Figure 53: American population projections, by race and ethnicity, 2000-2009
- Gentlemen; start your…colognes
- MARKET FORECAST
- Total U.S. retail sales of men’s fragrances
-
- Figure 54: Forecast of total U.S. retail sales of men’s fragrances, at current and constant prices, 2004-2009
-
- Graph 4: Sales trends of men’s fragrances 1999-2009, at current prices
- Department store sales of men’s fragrances
-
- Figure 55: Forecast of U.S. department store sales of men’s fragrances, at current and constant prices, 2004-2009
- FDM sales of men’s fragrances
-
- Figure 56: Forecast of U.S. FDM sales of men’s fragrances, at current and constant prices, 2004-2009
- Other-channel sales of men’s fragrances
-
- Figure 57: Forecast of U.S. other-channel sales of men’s fragrances, at current and constant prices, 2004-2009
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Briefs
-
- Estée Lauder: Donald Trump
- Chanel: Allure Homme Sport Customized Gift
- Puig USA: Spirit Antonio Banderas
- ITF USA Inc: Just Cavalli Him Eau de Toilette Spray
- Parfums de Coeur: Bod Man, Rock Hard Fragranced Body Spray
- Elizabeth Arden: Halston Z-14
- Firmenich: Paul Smith London
- Coty: Kenneth Cole, Reaction
Back to top