Introduction:

This is the first time that Mintel has analysed The Typical UK Shopping Basket with a report that examines not only this area of consumer expenditure, but also attitudes towards shopping habits in a European context. Using exclusive consumer research and expert industry insight, this report offers analysis of the key influences on the typical UK shopping basket, including:

- growth in the total population and changes in the demographic structure (with a trend towards a slow-growing, and ageing population);

- an 8% growth in total number of households - with a trend towards smaller households (notably one-person households, which increased by 29% between 1993 and 2003);

Major report findings include:

Mintel commissioned exclusive consumer research in order to consider further aspects of the shopping experience, and shopping habits, in greater detail. Findings show that half of the main grocery buyers know what they will buy when they go shopping, and 45% use a shopping list. However, one fifth of shoppers have no idea what they will purchase, and frequently buy on impulse, thus being particularly susceptible to suggestion. The young and over 44-year-olds are the most decisive about prospective purchasing decisions.

Report coverage:

This report offers you new insight into:

- Market Drivers

- Household Food Expenditure

- Advertising and Promotion

- Shopping and Expenditure

- Weight of Usage

- Shopping Habits and Main Objectives

- Future trends

- Prospects

Other related reports include:

- Own-Label Food and Drink - UK, Market Intelligence, March 2003

- Attitudes Towards Local Produce - UK, Market Intelligence, January 2003

- Weekend vs Weekday Drinking Habits - UK, Market Intelligence, December 2002

- Weekend vs Weekday Eating Habits - UK, Market Intelligence, September 2002

- The Impact of Celebrity Chefs on Cooking Habits - UK, Market Intelligence, July 2002

- Breakfast Foods - UK, Market Intelligence, June 2002

- The Evening Meal - UK, Market Intelligence, April 2002

- Snacking on the Go - UK, Market Intelligence, April 2002

- Lunch Foods - UK, Market Intelligence, January 2002

- Organic Foods - UK, Market Intelligence, November 2001

- Food Retailing - UK, Retail Intelligence, August 2001

- Own-label Food and Drink - UK, Special, June 2001

- Cheapest on Display Foods - UK, Market Intelligence, September 2000.

As well being part of Mintel’s UK Market Intelligence range, The Typical Shopping Basket – UK also comes under ‘The Typical Shopping Basket in Europe’ which is in turn part of Mintel's European Consumer Goods Intelligence service

Consumer Goods Intelligence focuses on the European food, drink and non-food sectors. This series provides detailed consumer data, including purchasing patterns and attitudinal research. Consumer Goods Intelligence complements the comprehensive gnpd (global new products database), also available from Mintel.

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