Table of Contents
Introduction and Abbreviations
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- Definition
- Definitions
- Abbreviations
Executive Summary
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- Driving forces
- Household food expenditure
- Advertising support boosts multiple giants
- The typical shopping basket
- Attitudes towards shopping
- Shopping frequency
- Shopping habits and main objectives when shopping
- The basket of the future
Market Drivers
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- Population and household structure
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- Figure 1: Trends in the UK population, by gender and age, 1993-2003
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- Figure 2: Trends in UK household size, 1993-2003
- Disposable income
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- Figure 3: PDI and consumer expenditure, 1997-2002
- Women and work
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- Figure 4: Women and men in employment, 1993-2003
- Changing food tastes and consumption patterns
- Increased retail concentration
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- Figure 5: Multiple*, co-operative and independent grocers, shop numbers in Great Britain, 1993-2000**
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- Figure 6: Retail outlets used by main grocery buyers during the last three months, April 2003
Household Food Expenditure
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- Figure 7: Expenditure on food for in-home consumption, at current and constant prices, 1992-2002
- Figure 8: Convenience food market, 1992-2002
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Advertising and Promotion
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- Figure 9: Above-the-line advertising expenditure, by supermarket and grocery chains, 1998-2003*
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- Figure 10: Above-the-line advertising expenditure, by individual supermarket chains, 2000-02
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Shopping and Expenditure
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- Typical shopping basket
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- Figure 11: Penetration of food and drink products in the typical GB shopping basket, 2002
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- Figure 12: Food and drink products in the typical GB shopping basket, by weight of usage, 2002
- Budgeting
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- Figure 13: Budgeting statements, by main shoppers, 2002
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- Figure 14: Budgeting statements, by main shopper, GB, 2002
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- Figure 15: Budgeting statements, by adults who spend €105 or more on groceries a week, 2002
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- Figure 16: Budgeting GB index* of main shoppers and high spenders
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- Figure 17: Budgeting statements, by main shopper, high spenders and all adults, 2002
- Brand awareness
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- Figure 18: Brand awareness statements, by main shoppers, 2002
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- Figure 19: Brand awareness statements, by main shopper, GB, 2002
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- Figure 20: Brand awareness statements, by adults who spend €105 or more on groceries a week, 2002
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- Figure 21: Brand awareness statements, by main shopper, high spenders and all adults, 2002
- Figure 22: Brand awareness GB index* of main shoppers and high spenders
- Quality
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- Figure 23: Quality statements, by main shoppers, 2002
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- Figure 24: Quality statements, by main shopper, GB, 2002
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- Figure 25: Quality statements, by adults who spend €105 or more on groceries a week, GB, 2002
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- Figure 26: Quality statements, by main shopper, high spenders and all adults, 2002
- Figure 27: Quality statements GB index* of main shoppers and high spenders
- The shopping experience
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- Figure 28: Shopping statements, by main shoppers, 2002
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- Figure 29: Shopping statements, by main shopper, GB, 2002
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- Figure 30: Shopping statements, by adults who spend €105 or more on groceries a week, GB, 2002
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- Figure 31: Shopping statements, by main shopper, high spenders and all adults, 2002
- Figure 32: Shopping statements GB index* of main shoppers and high spenders
- Frequency GB shoppers buy groceries
- The GB everyday frequency index
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- Figure 33: Budgeting statements, by adults who specified how often they do their major shop, 2002
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- Figure 34: Budgeting statements, by everyday index, 2002
- Figure 35: Brand awareness statements, by adults who specified how often they do their major shop, 2002
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- Figure 36: Brand awareness statements, by everyday index, 2002
- Figure 37: Quality statements, by adults who specified how often they do their major shop, 2002
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- Figure 38: Quality statements, by everyday index, 2002
- Figure 39: Shopping statements, by adults who specified how often they do their major shop, 2002
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- Figure 40: Shopping statements, by everyday index, 2002
- Expenditure
- The Expenditure index
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- Figure 41: Budgeting statements, by amount spent on groceries, 2002
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- Figure 42: Budgeting statements, by amount spent on groceries, 2002
- Figure 43: Budgeting statements, by expenditure index
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- Figure 44: Brand awareness statements, by amount spent on groceries, 2002
- Figure 45: Brand awareness statements, by amount spent on groceries, 2002
- Figure 46: Budgeting Statements, by expenditure index
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- Figure 47: Quality statements, by amount spent on groceries, 2002
- Figure 48: Quality statements, by amount spent on groceries, 2002
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- Figure 49: Quality statements, by expenditure index
- Figure 50: Shopping statements, by amount spent on groceries, 2002
- Figure 51: Shopping statements, by amount spent on groceries, 2002
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- Figure 52: Shopping statements, by expenditure index
Weight of Usage
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- Weight of usage by product type
- The score
- Dairy
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- Figure 53: Consumption of yogurt, by shopping statements, 2002
- Figure 54: Consumption of butter, by shopping statements, 2002
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- Figure 55: Consumption of cheese in blocks, by shopping statements, 2002
- Figure 56: Consumption of margarine, by shopping statements, 2002
- Figure 57: Consumption of speciality cheeses, by shopping statements, 2002
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- Figure 58: Consumption of low fat spreads, by shopping statements, 2002
- Figure 59: Dairy products by indexed weight of consumption, 2002
- Beverages
- Water
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- Figure 60: Consumption of bottled mineral water, by shopping statements, 2002
- Figure 61: Consumption of flavoured water, by shopping statements, 2002
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- Figure 62: Brand awareness and planned shopping by indexed weight of consumption, bottled water, 2002
- Hot beverages
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- Figure 63: Consumption of fresh ground coffee, by shopping statements, 2002
- Figure 64: Consumption of instant coffee, by shopping statements, 2002
- Figure 65: Consumption of standard tea bags, by statements, 2002
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- Figure 66: Consumption of herbal tea bags, by shopping statements, 2002
- Figure 67: Brand awareness and planned shopping, by indexed weight of consumption, hot beverages, 2002
- Soft drinks
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- Figure 68: Consumption of colas, by shopping statements, 2002
- Figure 69: Consumption of yoghurt drinks, by shopping statements, 2002
- Figure 70: Consumption of fruit squashes and cordials, by shopping statements, 2002
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- Figure 71: Consumption of energy drinks, by shopping statements, 2002
- Figure 72: Consumption of fizzy drinks, by shopping statements, 2002
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- Figure 73: Brand awareness and planned shopping, by indexed weight of consumption, soft drinks, 2002
- Snacks
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- Figure 74: Consumption of sweet biscuits and crackers, by shopping statements, 2002
- Figure 75: Consumption of potato crisps, by shopping statements, 2002
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- Figure 76: Brand awareness and planned shopping, by indexed weight of consumption, snacks, 2002
- Convenience foods
- Soup
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- Figure 77: Consumption of packet soup, by shopping statements, 2002
- Figure 78: Consumption of tinned soup, by shopping statements, 2002
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- Figure 79: Brand awareness and planned shopping, by indexed weight of consumption, soup, 2002
- Desserts and ice-cream
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- Figure 80: Consumption of ready-to-eat desserts, by shopping statements, 2002
- Figure 81: Consumption of ice cream in tubs and blocks, by shopping statements, 2002
- Figure 82: Consumption of frozen ice cream bars and sticks, by shopping statements, 2002
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- Figure 83: Brand awareness and planned shopping, by indexed weight of consumption, desserts and ice-cream, 2002
- Pizza, pasta and ready meals
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- Figure 84: Usage of ready meals, by shopping statements, 2002
- Figure 85: Consumption of instant snack meals, by shopping statements, 2002
- Figure 86: Usage of pizza (excluding takeaway), by shopping statements, 2002
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- Figure 87: Usage of fresh or dried pasta, by shopping statements, 2002
- Figure 88: Brand awareness and planned shopping, by indexed weight of consumption, pizza pasta and ready meals, 2002
- Breakfast cereals and nuts
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- Figure 89: Consumption of breakfast cereals, by shopping statements, 2002
- Figure 90: Consumption of packet or tinned nuts, by shopping statements, 2002
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- Figure 91: Brand awareness and planned shopping, by indexed weight of consumption, breakfast cereal and nuts, 2002
Shopping Habits and Main Objectives
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- Shopping habits and main objectives when shopping
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- Figure 92: Shopping habits of main grocery buyers when shopping for groceries, April 2003
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- Figure 93: Shopping habits of main grocery buyers when choosing food, by demographic sub-group, April 2003
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- Figure 94: Shopping habits of main grocery buyers when choosing food, by type of outlet used, April 2003
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- Figure 95: Main objectives of main grocery buyers when choosing food, April 2003
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- Figure 96: Main objectives of main grocery buyers when choosing food, by demographic sub-group, April 2003
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- Figure 97: More main objectives of main grocery buyers when choosing food, by demographics, lifestage and Special Groups, April 2003
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- Figure 98: Main objectives of main grocery buyers when choosing food, by type of outlet used, April 2003
The Future
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- Convenience will continue to be important
- An ageing population and more households…
- Time-poverty will continue to exert its influence
- Quality to remain important...
- …so too will price and loyalty issues
- Further supply concentration likely
Prospects
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- The impact of decision making and brand loyalty on future sectors
- Assessing the demographic impact on attitudes
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- Figure 99: Comparison of attitudes to shopping to all main shoppers, 2002-07
- Environment more favourable to status quo
- Applying future attitudes towards product sectors
- Planned purchasing
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- Figure 100: Future indicators for planned purchasing, 2007
- Impulse sales will be easier for energy drinks than ice cream
- Brand loyalty
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- Figure 101: Future indicators for brand loyalty, 2007
- More fluidity in pizza and snack meals sector
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