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Sporting Trends for Kids and Teens: Incl Impact of COVID-19 - US - May 2020
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Impact of COVID-19 on Youth Sports

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Sporting Trends for Kids and Teens: Incl Impact of COVID-19 - US - May 2020
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Landscape – What You Need to Know
Sports Participation by Household
The Youth Sports Decline

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Sporting Trends for Kids and Teens: Incl Impact of COVID-19 - US - May 2020
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
The Sports Decision Making
Barriers for Parents and Children
Parental Sporting Attitudes

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Sporting Trends for Kids and Teens: Incl Impact of COVID-19 - US - May 2020
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Sports Equipment

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Sporting Trends for Kids and Teens: Incl Impact of COVID-19 - US - May 2020
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
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What you need to know

This Report will explore sports participation rates for kids and teens in the US, parents’ perceptions of various sports as well as how those are impacting participation decisions, the barriers and opportunities to participation and how brands are engaging with kids and teens through sports. The Report also explores the current state of youth sports, including how leagues, organizations and families are handling the pause in play due to the COVID-19 pandemic and what factors will shape the future of youth sports once play resumes.

Key issues covered in this Report

  • The impact of COVID-19 on consumer behavior and the US youth sports market

  • How the pandemic will affect the future of the youth sports landscape

  • Exploration of US youth sport families

  • Parental attitudes toward youth sports

This Report was written April-May 2020.

Definition

For the purposes of this Report, Mintel defines a “youth sports household” or “sports family parent” as any respondent with a child under the age of 18 in the household that self-identifies as playing at least one sport. Respondents can have children in multiple age groups.

For more information, see Marketing to Sports Fans – US, November 2019.

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