Sporting Trends for Kids and Teens: Incl Impact of COVID-19 - US - May 2020
Sporting Trends for Kids and Teens: Incl Impact of COVID-19 - US - May 2020

“Participation in youth sports is a critical component to the overall development of children. Unfortunately, the industry has seen participation rates decreasing in recent years – a trend that is surely to increase as a result of COVID-19. Moving forward, Mintel expects to see more initiatives and creative offerings from youth sports organizations encouraging participation, with increased support from professional sports teams, national and local brands, schools, and more.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Impact of COVID-19 on Youth Sports

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Landscape – What You Need to Know
Sports Participation by Household
The Youth Sports Decline

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
The Sports Decision Making
Barriers for Parents and Children
Parental Sporting Attitudes

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Sports Equipment

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations