US Sporting Trends for Kids and Teens Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Sporting Trends for Kids and Teens: : Inc Impact of COVID-19 – US market, and the behaviours, statistics, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report will explore sports participation rates for kids and teens in the US, parents’ perceptions of various sports as well as how those are impacting participation decisions, the barriers and opportunities to participation and how brands are engaging with kids and teens through sports. The Report also explores the current state of youth sports, including how leagues, organizations and families are handling the pause in play due to the COVID-19 pandemic and what factors will shape the future of youth sports once play resumes.
Written by Colin O’Brien, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Participation in youth sports is a critical component to the overall development of children. Unfortunately, the industry has seen participation rates decreasing in recent years – a trend that is surely to increase as a result of COVID-19. Moving forward, Mintel expects to see more initiatives and creative offerings from youth sports organizations encouraging participation, with increased support from professional sports teams, national and local brands, schools, and more Colin O’Brien
Sports Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.