Table of Contents
Executive Summary
-
- The market
- Boost in staycations in 2019
- Moderate growth expected for staycations between 2020 and 2024
-
- Figure 1: Forecast volume of domestic holidays taken by British residents (number of trips), 2014-24
- Volume of overseas holidays declined in 2019 amid uncertainties
- Short-term outlook for overseas holidays remains cautious
-
- Figure 2: Forecast volume of overseas holidays taken by UK residents (number of trips), 2014-24
- Consumers saved more in 2019, putting spending levels under pressure
- Package holidays going strong amid Brexit uncertainties
- Greece and Turkey fastest-growing overseas destinations
- Election result had a positive impact on sterling’s value
- Companies and brands
- easyJet launches its new holiday business
- Jet2holidays launches VIBE targeting Millennials
- The consumer
- Holiday participation remained stable amid Brexit uncertainties
-
- Figure 3: Destinations visited on holiday in the past 12 months, November 2018 vs November 2019
- City breaks most undertaken holiday type in the UK
-
- Figure 4: Types of holiday taken in the UK and overseas, November 2019
- Package holidays set to retain appeal for travellers’ main holiday
-
- Figure 5: Likely booking method for main holiday in the next 12 months, November 2019
- Holidaymakers plan to take more holidays than last year
- Previous experience leading factor when choosing a package holiday provider
-
- Figure 6: Factors influencing choice of package holiday provider, by age, November 2019
- Brexit and company closures instil caution among holidaymakers
-
- Figure 7: Attitudes towards booking holidays, November 2019
- Local food and drink has great potential to put destinations on the map
- High demand for food experiences among the younger generation
-
- Figure 8: Interest in culinary experiences, by age, November 2019
- What we think
Issues and Insights
-
- Exploring destinations through food
- The facts
- The implications
- The battle in the package holiday market heats up
- The facts
- The implications
The Market – What You Need to Know
-
- Staycations support overall growth in holiday volume in 2019
- Moderate growth expected for staycations between 2020 and 2024
- Short-term outlook for overseas holidays remains cautious
- Greece and Turkey fastest-growing overseas destinations
- Package holidays going strong amid Brexit uncertainties
Market Size and Forecast - Total
-
- Staycations support overall growth in holiday volume in 2019
-
- Figure 9: Forecast volume and value* of domestic** and overseas holidays taken by UK residents, 2014-24
- Volume of holidays in 2020 will grow at a slightly faster pace than in 2019
-
- Figure 10: Forecast volume of domestic* and overseas holidays taken by UK residents (number of trips), 2014-24
- Figure 11: Forecast value* of domestic** and overseas holidays taken by UK residents, 2014-24
- Forecast methodology
Market Size and Forecast - Domestic
-
- Boost in staycations in 2019
-
- Figure 12: Forecast volume and value of domestic holidays taken by British residents, 2014-24
- Moderate growth expected for staycations between 2020 and 2024
-
- Figure 13: Forecast volume of domestic holidays taken by British residents (number of trips), 2014-24
-
- Figure 14: Forecast value of domestic holidays taken by British residents, 2014-24
- Forecast methodology
Market Size and Forecast - Overseas
-
- Volume of overseas holidays declined in 2019 amid uncertainties
-
- Figure 15: Forecast volume and value* of overseas holidays taken by UK residents, 2014-24
- Short-term outlook for overseas holidays remains cautious
-
- Figure 16: Forecast volume of overseas holidays taken by UK residents (number of trips), 2014-24
- Forecast methodology
Market Segmentation
-
- Demand for shorter breaks continues to increase
-
- Figure 18: Volume for overseas holidays and domestic holidays, by length of stay, 2015-18
- Staycations more likely to benefit from the UK’s ageing population
-
- Figure 19: Volume, nights and spend for overseas holidays and domestic holidays, by age, 2018
- Package holidays going strong amid Brexit uncertainties
-
- Figure 20: UK volume of overseas package and independent holidays, 2015-18
- Greece and Turkey fastest-growing overseas destinations
-
- Figure 21: Top 10 overseas holiday destinations for UK holidaymakers, H1 2017-H1 2019
Market Drivers
-
- Consumers saved more in 2019, putting spending levels under pressure
-
- Figure 22: Added to savings in the past three months, 2018 versus 2019
- Timing of Brexit could delay holiday bookings
-
- Figure 23: Booked a holiday in the past three months versus plans to book a holiday in the next three months, November 2018 versus November 2019
- Election result had a positive impact on sterling’s value
-
- Figure 24: Pound versus euro and US dollar, 1 April 2016-31 December 2019
Companies and Brands – What You Need to Know
-
- easyJet launches its new holiday business
- Jet2holidays launches VIBE targeting Millennials
- Train operators Eurostar and Thalys have proposed a merger
- British Airways uses AI and video technology to improve punctuality
- High potential to capture market share following Thomas Cook collapse
Launch Activity and Innovation
-
- New launches in the package holiday market
- easyJet launches its new holiday business
- Jet2holidays launches VIBE targeting Millennials
- Train operators are increasing their focus on the holiday market
- Night trains are being re-introduced
- Train operators Eurostar and Thalys have proposed a merger
- New AI innovations to increase efficiency
- British Airways uses AI and video technology to improve punctuality
- TUI uses AI to help answer client queries
- Travel brands are improving their sustainable practices
- Intrepid Travel Group committed to be climate positive by 2020
- TUI launches ‘Big Up Small Business’ initiative to support local companies
Brand Usage and Perceptions – Package Holiday Providers
-
- High potential to capture market share following Thomas Cook collapse
-
- Figure 25: Key metrics for selected brands, April 2019
- TUI and Jet2holidays look well positioned to appeal to former Thomas Cook customers
-
- Figure 26: Attitudes of ‘committed’ Thomas Cook customers, by brand, April 2019
The Consumer – What You Need to Know
-
- Holiday participation remained stable amid Brexit uncertainties
- City breaks most undertaken holiday type in the UK
- Package holidays set to retain appeal for travellers’ main holiday
- Younger generation more likely to rely on customer reviews
- Brexit and company closures instil caution among holidaymakers
- Local food and drink has great potential to put destinations on the map
- High demand for food experiences among the younger generation
Holiday Destinations Visited
-
- Holiday participation remained stable amid Brexit uncertainties
-
- Figure 27: Destinations visited on holiday in the past 12 months, November 2018 vs November 2019
- Highest participation levels in holidays to England and Spain
-
- Figure 28: Destinations visited on holiday in the past 12 months, by country, November 2018 vs November 2019
Types of Holidays Taken
-
- City breaks most undertaken holiday type in the UK
-
- Figure 29: Types of holiday taken in the UK and overseas, November 2019
Holidaying Intentions
-
- Package holidays set to retain appeal for travellers’ main holiday
-
- Figure 30: Likely booking method for main holiday in the next 12 months, November 2019
- Holidaymakers plan to take more holidays than last year
-
- Figure 31: Plans for all holidays in the next 12 months, by frequency, November 2019
Factors Influencing Choice of Package Holiday Provider
-
- Previous experience leading factor when choosing a package holiday provider
-
- Figure 32: Factors influencing choice of package holiday provider, November 2019
- Younger generation more likely to rely on customer reviews
-
- Figure 33: Factors influencing choice of package holiday provider, by age, November 2019
Consumer Sentiment towards Booking Holidays
-
- Brexit and company closures instil caution among holidaymakers
-
- Figure 34: Attitudes towards booking holidays, November 2019
- Younger generation and families with children more likely to be cautious
-
- Figure 35: Attitudes towards booking holidays following the collapse of some travel companies, by demographics, November 2019
Food and Drink Tourism
-
- Local food and drink has great potential to put destinations on the map
-
- Figure 36: Influence of local food and drink on the destination choice, domestic versus overseas, November 2019
- High demand for food experiences among the younger generation
-
- Figure 37: Interest in culinary experiences, by age, November 2019
- Food and drink more likely to impact destination choice of male urban citizens aged 16-44
-
- Figure 38: Influence of local food and drink in overseas destination choice, CHAID analysis, November 2019
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Consumer research methodology
- Chaid analysis methodology
-
- Figure 39: CHAID analysis – Table output, November 2019
Appendix – Market Size and Forecast
-
- Volume forecast for total holidays
-
- Figure 40: Forecast volume of total holidays (domestic* and overseas) taken by UK residents, 2019-24
- Value forecast for total holidays
-
- Figure 41: Forecast value* of total holidays (domestic** and overseas) taken by UK residents, 2019-24
- Volume forecast for domestic holidays
-
- Figure 42: Forecast volume of domestic holidays taken by British residents, 2019-24
- Value forecast for domestic holidays
-
- Figure 43: Forecast value of domestic holidays taken by British residents, 2019-24
- Volume forecast for overseas holidays
-
- Figure 44: Forecast volume of overseas holidays taken by UK residents, 2019-24
- Value forecast for overseas holidays
-
- Figure 45: Forecast value* of overseas holidays taken by UK residents, 2019-24
- Forecast methodology
Back to top