What you need to know
The volume of staycations in Great Britain surged in 2019, whilst the number of overseas holidays taken by UK residents declined amid Brexit uncertainties, the fluctuating value of the Pound and the Thomas Cook collapse.
Holidaying remains a priority for Brits as many wish to holiday more frequently in 2020. However, external factors such as the currency exchange rate, Brexit uncertainties and the weather will impact booking patterns. Taking this into account, Mintel forecasts moderate growth in the number of holidays taken by UK residents in both the UK and overseas in 2020.
Mintel’s consumer research shows that the Thomas Cook collapse has had no impact on travellers’ faith in the package holiday market. However, many will be cautious when booking a package holiday, trusting their holidays to the hands of well-known companies that provide high quality customer experiences.
Local food and drink influences the choice of destination for many holidaymakers, especially young travellers. There is high demand for visiting food markets, food festivals, local producers and participating in food tours.
Products covered in this Report
This Report examines the habits and attitudes of British adults aged 16 or over towards holiday-taking in the UK and abroad. For the purposes of this Report, Mintel defined a holiday as a stay of at least one night that is primarily for leisure purposes. Business trips and visiting friends or relatives are not included.
