Table of Contents
Executive Summary
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- Market and competition
- The consumer
- Pore issues are most common skin conditions
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- Figure 1: Skin conditions experienced in the last six months, November 2017
- Lifestyles cause skin conditions
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- Figure 2: Cause of skin conditions, November 2017
- Cosmeceuticals not prioritised option to battle against skin issues
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- Figure 3: Treatments used to improve skin conditions in the last six months, females, November 2017
- Avène, Vichy, La Roche-Posay and Doctor Li report the highest penetration
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- Figure 4: Cosmeceutical brands used in the last six months, November 2017
- Free from undesired chemicals is important
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- Figure 5: Attitudes towards chemical ingredients in skincare, November 2017
- Opportunity to expand to preventative usage
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- Figure 6: Attitudes towards cosmeceuticals, November 2017
- What we think
Issues and Insights
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- Solutions that echo with lifestyles are needed
- The facts
- The implications
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- Figure 7: Oltana Skin Meditation Overnight Repair High Function Night Cream, Japan, 2017
- Figure 8: Nia Fake Awake Triple-Eye Gel, US, 2017
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- Figure 9: 58 Lifestyle Hygge Kit, UK, 2016
- A good ingredient story is bilateral
- The facts
- The implications
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- Figure 10: Example of ingredient analysis on Beauty Evolution
- Focus shifts to prevention
- The facts
- The implications
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- Figure 11: Cogi Extra Brightening Spot Correction Essence, China, 2017
Market and Competition – What You Need to Know
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- Long history but started gaining momentum in recent years
- Key players go with distinct approaches
Market Overview
Market Drivers
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- Benefit from the growth of the entire beauty market
- Growing diversity in product offerings
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- Figure 12: New launches of Spanish cosmeceutical brands, China, 2017-18
- Specialised retail channels provide guiding choices
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- Figure 13: L'Oréal Derma Center, China
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- Figure 14: eSkin online shopping website, China
- Worried about the worsening environment
- Cosmetics safety issues may divert consumers to cosmeceuticals
Key Players
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- French brands: soothing sensitive skin with thermal water
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- Figure 15: Information about Avène’s thermal spring water, China
- Japanese brands: whitening benefits outstand
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- Figure 16: Whitening products from Japanese cosmeceutical brands, China, 2017
- American brands: powerful solutions with active ingredients
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- Figure 17: New launches of American cosmeceutical brands, China, 2017
- South Korean brands: developed from clinics
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- Figure 18: New launches of South Korean cosmeceutical brands, China, 2017
- German brands: affordable options in the mass market
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- Figure 19: New launches of German cosmeceutical brands, China, 2017-18
- Chinese brands: leveraging traditional Chinese medicine and hospital endorsement
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- Figure 20: Examples of cosmeceuticals from Chinese pharmaceutical companies, China, 2016-17
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- Figure 21: Examples of Winona product, China, 2017
- Figure 22: Examples of Dr.Yu product, China, 2018
Who’s Innovating?
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- Skincare
- Chinese brands could leverage dermatological claims more
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- Figure 23: New skincare launches with ‘Dermatologically Tested’ claim, China, Japan, South Korea, France, Germany and US, 2015-17
- Sensitive skin claims are evolving in Asia
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- Figure 24: New skincare launches, by claim, China, Japan and South Korea, 2017
- Figure 25: Examples of products with ‘hypoallergenic’/‘allergy tested’ claims, Japan and South Korea, 2017
- K-beauty rejuvenated centella asiatica with dermocosmetic approach
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- Figure 26: Examples of cica creams, South Korea, 2017
- Walgreens co-develops products with its consumers
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- Figure 27: Example of YourGoodSkin product, US, 2017
- Colour cosmetics
- Cushion compacts take on derma claims
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- Figure 28: Examples of cushion compacts with derma claims, China and South Korea, 2017
- Beauty device and technology
- Neutrogena to provide clinical light acne therapy
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- Figure 29: Neutrogena Visibly Clear Light Therapy Acne Mask, UK, 2017
- Easy at-home skin test on your phone
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- Figure 30: Example of Meitu Beauty’s skin test, China, 2017
- Figure 31: Example of Neutrogena’s skin scanner, US, 2018
The Consumer – What You Need to Know
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- Males and females report distinct skin profiles
- Two thirds of respondents ascribe their skin conditions to lifestyle
- French brands have the highest penetration
- Preservatives, colourant and alcohol are most unwelcomed
- Effective ingredients make the difference in cosmeceuticals
Skin Type
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- Different skin profiles of females and males
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- Figure 32: Skin type, by gender, November 2017
- 25 years old is a turning point
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- Figure 33: Skin type, by age, November 2017
- Tier one city consumers more likely to have oily skin
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- Figure 34: Skin type, by city tier, November 2017
Skin Conditions
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- Males and females need different solutions
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- Figure 35: Skin conditions experienced in the last six months, by gender, November 2017
- Young consumers experience enlarged pores and acne most
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- Figure 36: Skin conditions experienced in the last six months, by age, November 2017
- Skin types drive conditions
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- Figure 37: Skin conditions experienced in the last six months, by skin type, November 2017
- Females with combination skin report more skin conditions
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- Figure 38: Number of skin conditions experienced in the last six months, by skin type and gender, November 2017
Causes of Skin Conditions
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- Lifestyle factors are main causes
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- Figure 39: Cause of skin conditions, November 2017
- Gender differences
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- Figure 40: Reversa Skin Firming Gel-Cream, Canada
- Figure 41: Cause of skin conditions, by gender, November 2017
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- Figure 42: Examples of anti-aging and sunscreen cosmeceuticals, China, 2016-17
- High earners more concerned about external factors
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- Figure 43: Cause of skin conditions, by monthly personal income, November 2017
Treatments Used
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- Natural and less costly methods go first
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- Figure 44: Treatments used to improve skin conditions in the last six months, females, November 2017
- Lower tier city consumers take more measures
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- Figure 45: Treatments used to improve skin conditions in the last six months, by city tier, females, November 2017
- Dermatitis and thin skin drive usage of cosmeceuticals
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- Figure 46: Use cosmeceuticals in the last six months, by skin conditions, females, November 2017
- Minor skin conditions not enough for males to take actions
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- Figure 47: Treatments used to improve skin conditions in the last six months, males, November 2017
Brand Penetration
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- Tier one brands: the French troika and Doctor Li
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- Figure 48: Cosmeceutical brands used in the last six months, November 2017
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- Figure 49: Doctor Li Blackhead Cleansing Care Set, China, 2017
- 30-year-old males worth attention from brands
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- Figure 50: Consumers who haven’t used any cosmeceuticals in the last six months, by gender and age, November 2017
- Avène and La Roche-Posay have a younger consumer base
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- Figure 51: Top four cosmeceutical brands used in the last six months, by age, females, November 2017
- Oily skin favours Doctor Li
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- Figure 52: Top four cosmeceutical brands used in the last six months, by skin type, females, November 2017
Attitudes towards Chemicals
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- Preservatives have the most negative image
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- Figure 53: Attitudes towards chemical ingredients in skincare, November 2017
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- Figure 54: Free-from claims of new skincare launches, China, 2015-17
- Consumers need more education about sulphate
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- Figure 55: Consumers who claim ‘I don’t know much about this ingredient’, by age, November 2017
- Tier one city consumers report lack of knowledge about chemicals
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- Figure 56: Consumers who claim ‘I don’t know much about this ingredient’, by city tier, November 2017
Attitudes towards Cosmeceuticals
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- Body skin conditions need more care
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- Figure 57: Consumers who strongly agree with ‘I hope to see more cosmeceuticals specifically for body skin conditions*’, by demographics, November 2017
- Figure 58: Examples of cosmeceuticals for body skin conditions, France and Japan, 2018
- Consumers value effective ingredients used in cosmeceuticals
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- Figure 59: Attitudes towards formulation of cosmeceuticals, November 2017
- Cosmeceuticals can be used daily but dependence issue concerns
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- Figure 60: Attitudes towards cosmeceuticals, November 2017
Meet the Mintropolitans
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- What are the different skin concerns of MinTs and Non-MinTs?
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- Figure 61: Gaps between Mintropolitans and Non-Mintropolitans in terms of skin conditions in the last six months (Non-Mintropolitans as benchmark), by gender, November 2017
- Address lifestyle factors for male Mintropolitans
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- Figure 62: Consumers who think lifestyle factors cause skin conditions, by gender and consumer classification, November 2017
- Some local brands achieve higher penetration among MinTs
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- Figure 63: Gaps between Mintropolitans and Non-Mintropolitans in terms of cosmeceutical brands used in the last six months (Non-Mintropolitans as benchmark), females, November 2017
- Accept alcohol as the necessary ‘evil’
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- Figure 64: Consumers who claim ‘I won’t buy skincare products that contain this ingredient’, by consumer classification, November 2017
Appendix – Methodology and Abbreviations
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- Methodology
- Abbreviations
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