 In a challenging economic environment, the £2.57 billion underwear market has held up reasonably well, although there have been some casualties – notably Intimas.Although people might be cutting back on their underwear purchasing, just 3m men and 1m women didnot buy new underwear in 2009.Women account for more than 70% of underwear spend because they buy a greater number of items. women buy underwear for a host ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Market Segment Performance
Channels of Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Types of Underwear Purchased
Reasons to Purchase
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Retail Advertising and Promotion
Retailers and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Retail Advertising and Promotion
Appendix – Types of Underwear Purchased
Appendix – Retailers and Brands
Appendix – Reasons to Purchase
Appendix – Target Groups
19th March 2010
Our research on underwear shows that replacement is the key reason to buy new undies, particularly for men. Could supporting a cancer charity help to drive more frequent purchasing?
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