“Average spend per head on underwear remains low, as a result of the wide availability of low-priced pants and bras, the popularity of multipacks and half of consumers only buying new items when their old ones have worn out.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Applications
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Environment
Strengths and Weaknesses
Competitive Context
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Who Buys Underwear?
The Consumer –Types of Underwear Worn by Women
The Consumer – Types of Underwear Worn by Men
The Consumer – Where Underwear is Bought
The Consumer – Amount Spent on Underwear
The Consumer – Attitudes Towards Buying Underwear
The Consumer – Attitudes Towards Shopping for Underwear
The Consumer – What Would Encourage Consumers to Buy Underwear
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retail Competitor Analysis
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – The Consumer – Types of Underwear Worn by Women
Appendix – The Consumer - Types of Underwear Worn by Men
Appendix – The Consumer – Where Underwear is Bought
Appendix – The Consumer – Amount Spent on Underwear
Appendix – The Consumer - Attitudes Towards Buying Underwear
Appendix – The Consumer – Attitudes towards Shopping for Underwear
Appendix – The Consumer – What Would Encourage Consumers to Buy Underwear
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What is the impact of growing competition in the underwear market?
