Table of Contents
Issues in the Market
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- Main themes
- Definition
- Abbreviations
Future Opportunities
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- Selling romance
- The Hen Weekend
- And if it all goes pear-shaped…
- (Y) fronting men’s health issues
- ‘Know your prostate’ pants
- ‘Protect your crown jewels’ briefs
Market in Brief
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- The ‘essentials’ really are essential
- Brighter spots
- There are many positives
- The market today
- Own-label
- Key buyers
- Future prospects
Internal Market Environment
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- Key points
- Fashion – the broader trends
- Fashion – a real catwalk trigger
- Glam it up
- Does celebrity mean sales?
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- Figure 1: Examples of current or recent celebrity and designer associations, February 2010
- Weight issues
- Fitness and exercise
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- Figure 2: Adults participating in exercise and percentage of adults who are overweight, 2009
- Eco awareness
- Open to the world
- The feelgood factor benefiting others
Broader Market Environment
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- Key points
- Potential areas of opportunity
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- Figure 3: Trends in the age structure of the UK population, 2004-14
- Some decline
- Babies
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- Figure 4: Birth rate, 2004-14
- My money is my own
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- Figure 5: Importance of employment and socio-economic group to sales of underwear, by gender, 2010
- Figure 6: Trends in UK workforce and female employment, 2004-14
- The aspirational buy
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- Figure 7: UK population, by socio-economic group, 2004-14
- Are hard times almost at an end?
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- Figure 8: GDP, PDI, consumer expenditure and savings, at current prices, 2004-14
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- A new improved body
- Control wear for men
- More shape enhancing
- No more VBS
- Invisibility
- Going digital
Competitive Context
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- Key points
- Underwear compared to outerwear and footwear
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- Figure 9: UK retail value sales of men’s and women’s underwear, footwear and outerwear, 2004-09
- Wants rather than needs
Market Size and Forecast
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- Key points
- Underwear overview – sound if not sparkling
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- Figure 10: UK retail sales of underwear, by gender, 2004-14
- Women are the mainstay
- The future
- A cautionary note
- Factors used in the forecast
Market Segment Performance
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- Key points
- Men’s underwear
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- Figure 11: UK retail value sales of men’s underwear, by type, 2004-14
- Functionality
- Socks – the basics
- Shape and performance
- A brief look at underpants
- Long johns
- Women’s underwear
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- Figure 12: UK retail value sales of women’s underwear, by type, 2004-14
- The pricing context
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- Figure 13: Selected examples of value pricing in women’s underwear market, 2010
- Sensuality, seduction and style
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- Figure 14: Selected examples of premium and luxury pricing in women’s underwear market, 2010
- Mass market and niche
- Bras for every occasion
- Other lingerie
- Hosiery
- Briefs
Market Share
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- Key points
- Brand shares in women’s lingerie
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- Figure 15: Brand shares in UK retail value sales of lingerie, 2008 and 2009
- Brand shares in men’s underwear
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- Figure 16: Brand shares in UK retail value sales of men’s underwear, 2008 and 2009
- Own-label gaining share
Companies and Products
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- Ann Summers/Knickerbox
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- Figure 17: Profile of Ann Summers website visitors, by age, January 2010
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- Figure 18: Ann Summers and Knickerbox, brands/products
- Figure 19: Ann Summers, financial performance, 2003/04-2007/08
- Arcadia Group
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- Figure 20: Profile of Arcadia website visitors, by age, January 2010
- Figure 21: Arcadia Group, underwear brands/product
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- Figure 22: Arcadia Group, financial performance, 2004/05-2008/09
- Courtaulds Textiles
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- Figure 23: Courtaulds Textiles, underwear brands/product
- DB Apparel UK Ltd
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- Figure 24: DB Apparel, underwear brands/product
- Debenhams
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- Figure 25: Debenhams underwear product and brands
- Figure 26: Debenhams, financial performance, 2004/05-2008/09
- Eveden
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- Figure 27: Eveden, underwear brands/products
- Figleaves
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- Figure 28: Profile of Figleaves website visitors, by age, January 2010
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- Figure 29: Figleaves, products and brands
- Figure 30: Figleaves, financial performance, 2003/04-2007/08
- George at Asda
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- Figure 31: George at Asda, women’s underwear product/brands
- Figure 32: Asda Group Ltd, financial performance, 2004-08
- La Senza
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- Figure 33: La Senza products
- Figure 34: La Senza, financial performance, 2004-08
- Marks & Spencer
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- Figure 35: Marks & Spencer, products and brands
- Figure 36: Marks & Spencer, financial performance, 2004/05-2008/09
- Primark
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- Figure 37: Profile of Primark website visitors, by age, January 2010
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- Figure 38: Primark underwear products/brands
- Figure 39: Primark, financial performance, 2004/05-2008/09
- Triumph International
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- Figure 40: Triumph International, underwear brands/product
- Other companies of note
- Aubade
- Bendon (Cullen Investments)
- Blooming Marvellous
- Chantelle
- Hanro
- Janet Reger
- Jockey
- MJM International
- Palmers Textil AG
- Panache
- Pantherella
- Rigby & Peller
- Warnaco Group
Channels of Distribution
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- Key points
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- Figure 41: UK retail value sales of underwear, by outlet type, 2004-09
- Variety stores
- Value retailers
- Clothing multiples
- Department stores
- Supermarkets
- Specialist retailers
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- Figure 42: Examples of underwear specialists, 2010
Retail Advertising and Promotion
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- Key points
- General spending trends
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- Figure 43: Main monitored media advertising expenditure on underwear and lingerie, stockings and tights, 2005-09
- Figure 44: Main monitored media advertising expenditure on underwear and lingerie, stockings and tights, by month, 2009
- The most visible brands
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- Figure 45: Main monitored media advertising expenditure on underwear and lingerie, stockings and tights, by top advertisers (ranked on 2009 spend), 2008 and 2009
- The large and the small
- Media choices
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- Figure 46: Adspend by media type, percentage of total, 2006-09
- Below the line
- Internet browsing habits
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- Figure 47: Visitors to underwear websites, February 2010
- Figure 48: Visitors to Ann Summers, La Senza and Figleaves websites, by demographics, February 2010
Types of Underwear Purchased
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- Key points
- Looking first at women’s buying
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- Figure 49: Underwear bought by women in the last 12 months, December 2009
- Briefs – Top in the ‘bottoms’ market
- A little improvement
- Key buyer groups
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- Figure 50: Key demographic differences in most popular types of underwear bought by women, December 2009
- Time to get your thermals out
- And turning to men
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- Figure 51: Underwear bought by men in the last 12 months, December 2009
- Figure 52: Key demographic differences in most popular types of underwear bought by men, December 2009
- Broader overview
- Presumed self-purchase
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- Figure 53: Trends in underwear purchase, by gender, 2005-09
- Purchase for others
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- Figure 54: Trends in women’s purchase of men’s underwear and men’s purchase of women’s underwear, 2006-09
- Who are the targets for gifts and everyday purchase?
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- Figure 55: Men’s and women’s expenditure on women’s and men’s underwear, by age and socio-economic group, 2009
Retailers and Brands
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- Key points
- Retailer choices
- Marks & Spencer still dominant but...
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- Figure 56: Shopper base of leading underwear retailers and brands, by age and affluence, December 2009
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- Figure 57: Similarities and differences in men’s and women’s underwear purchase, December 2009
- Figure 58: Shops where consumers bought underwear in the last 12 months, by gender, December 2009
- Age tells
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- Figure 59: Selected shops where consumers bought underwear in the last 12 months, by age, December 2009
- Broad repertoire for most
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- Figure 60: Selected shops where consumers bought underwear in the last 12 months, by socio-economic group, December 2009
- Brand choices
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- Figure 61: Brands of underwear worn by men, December 2009
- Figure 62: Brands of underwear worn by women, December 2009
- High level of fragmentation
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- Figure 63: Selected brands of underwear worn, by age and socio-economic group, December 2009
Reasons to Purchase
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- Key points
- Replacement yes...but what else?
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- Figure 64: Reasons to buy underwear, by gender, December 2009
- Women find more reasons to buy underwear
- Replacement as key again
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- Figure 65: Repertoire of factors prompting underwear purchase, December 2009
- Women are more open to influence
- Replacement, replacement, replacement
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- Figure 66: Factors prompting to buy underwear, by number of factors, December 2009
Target Groups
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- Figure 67: Reasons to purchase underwear, netted responses, by gender, December 2009
- Replacement buyers
- Price-motivated
- Impulse buyers
- Occasion-led buyers
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- Figure 68: Factors prompting underwear purchase, by target groups, December 2009
- Where the groups shop
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- Figure 69: Shops from where bought underwear in the last 12 months, by target groups, December 2009
- Figure 70: Underwear bought in the last 12 months, by gender, by target groups, December 2009
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Appendix – Internal Market Environment
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- Figure 71: Selected forms of exercise done weekly or more often, by gender and age, July 2009
- Figure 72: Further selected forms of exercise done weekly or more often, by gender and age, July 2009
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Appendix – Broader Market Environment
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- Figure 74: Trends in the age structure of the UK population aged 10+, by gender, 2004-14
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Appendix – Retail Advertising and Promotion
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- Figure 73: Main monitored media advertising expenditure on underwear and lingerie, stockings and tights, by top advertisers (ranked on 2009 spend), 2008 and 2009
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Appendix – Types of Underwear Purchased
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- Figure 75: Lingerie items bought by women in the last 12 months, by demographics, 2009
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- Figure 76: Women’s expenditure on bras, by demographics, 2009
- Figure 77: Men’s expenditure on underwear, by demographics, 2009
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- Figure 78: Women’s expenditure on men’s underwear, by demographics, 2009
- Figure 79: Men’s expenditure on women’s underwear, by demographics, 2009
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- Figure 80: Most popular underwear bought by women in the last 12 months, by demographics, December 2009
- Figure 81: Next most popular underwear bought by women in the last 12 months, by demographics, December 2009 (continued)
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- Figure 82: Underwear bought by men in the last 12 months, by demographics, December 2009
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Appendix – Retailers and Brands
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- Figure 83: Most popular shops from where bought underwear in the last 12 months, by demographics, December 2009
- Figure 84: Next most popular shops from where bought underwear in the last 12 months, by demographics, December 2009 (continued)
- Brand recognition
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- Figure 85: Most popular brands of underwear, by demographics, December 2009
- Figure 86: Next most popular brands of underwear, by demographics, December 2009 (continued)
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Appendix – Reasons to Purchase
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- Figure 87: Most popular features prompted to buy underwear, by demographics, December 2009
- Figure 88: Next most popular features prompted to buy underwear, by demographics, December 2009 (continued)
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- Figure 89: Repertoire of features prompted to buy underwear, by demographics, December 2009
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Appendix – Target Groups
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- Figure 90: Target groups, by demographics, December 2009
- Figure 91: Brands of underwear bought, by target groups, December 2009
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