“Men are driving growth in the underwear market, as they take a greater interest in their appearance and are now more inclined than women to see the latest fashion as an important factor when buying underwear. The high level of replacement buying, however, continues to hold back growth in the overall sector and retailers need to look to drive purchasing through product innovation and more frequently updated ranges.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Purchasing of Underwear
Types of Underwear Women Buy
Types of Underwear Men Buy
Where Underwear is Bought
Reasons for Buying Underwear
Most Important Factors When Buying Underwear
Interest in Innovations
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Launch Activity and Innovation
Advertising and Marketing Activity
Channels to Market
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
27th January 2017
“The new made-to-measure concept signals a new era for Calvin Klein. Underpinned by a cohesive message across Calvin Klein’s range of brands, it not only offers customers a clearer vision of the brand but has potential to boost its credentials as a high-end fashion label. It gives the brand an ...
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How has the underwear market performed?
