Underwear - UK - February 2012
Underwear - UK - February 2012

“Over four in ten (44%) women think that wearing nice underwear has the power to make them feel good. Underwear brands and retailers can tap into this strong emotional connection between putting on attractive and well-fitting underwear and feelings of positivity to stimulate higher levels of self-purchasing. Marketing messages could convey how – particularly in times of financial hardship – an indulgent yet well-deserved treat in the form of superior quality or ...

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Segment Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Who Buys Underwear?
The Consumer – Where Underwear is Bought
The Consumer – What Underwear is Bought by Women
The Consumer – What Underwear is Bought by Men
The Consumer – Reasons for Buying Underwear
The Consumer – Attitudes Towards Underwear

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Retail Competitor Analysis
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – The Consumer – Where Underwear is Bought
Appendix – The Consumer – What Underwear is Bought by Women
Appendix – The Consumer – What Underwear is Bought by Men
Appendix – The Consumer – Reasons For Buying Underwear
Appendix – The Consumer - Attitudes Towards Underwear