“Growth in the UK underwear, nightwear and loungewear sector has been strong, with sales boosted by an increase in the amount of time people are spending at home, which has in turn driven a new demand for nightwear and loungewear products. The market is highly competitive, with a broad assortment of retailers vying for consumer spending. As such, retailers need to keep pace with changing trends and continue to innovate ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Underwear, Nightwear and Loungewear Purchasing
What Women Buy
What Men Buy
How Much They Spend
Brand Types Purchased
How and Where They Shop
Improvements Desired When Shopping for Underwear
Attitudes towards Shopping for Underwear, Nightwear and Loungewear
Target Groups
Appendix – Data Sources, Abbreviations and Supporting Information
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Leading Players
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
The Consumer – What You Need to Know
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
22nd June 2018
“This year’s swimwear campaigns look decidedly different to the adverts consumers are usually exposed to, with those adopting a more body-positive approach taking the spotlight in 2018. An increasing number of retailers embrace more natural and representative body images, but are there more opportunities for retailers to be inclusive in ... 
24th April 2018
“Unsatisfied with her disruption of the global beauty industry, Rihanna has now set her sights on the lingerie market. Committed to making her endeavours as inclusive as possible, we expect Savage X Fenty will further drive the ongoing body-positive movement within the lingerie market.”
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The shift towards online purchasing
