Through immigration, intermarriage and other trends, the U.S. population is becoming more and more diverse, making multicultural consumers an increasingly important audience for businesses and marketers to understand. Young adult consumers ages 18-34 are a particularly significant segment of the multicultural audience. During this lifestage, consumers develop brand preferences and also spend significant amounts on entertainment, furnishing first homes and building young families. This wired and empowered generational group ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
U.S. Young Adult and Multicultural Population
Entertainment and Media
Technology Usage
Online Usage
Cluster Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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Demographics: Growth trends of racial and ethnic groups within the young adult audience will be discussed, along with geographic distribution. Household characteristics and spending power will also be analyzed
