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First Aid - UK - January 2020
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

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First Aid - UK - January 2020
Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers

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First Aid - UK - January 2020
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Experience of Wounds/Injuries
Usage of Plasters, Dressings and Bandages
Interest in Plaster Innovations
Usage of Other First Aid Products
First Aid Behaviours

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First Aid - UK - January 2020
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity

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First Aid - UK - January 2020
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Search

What you need to know

The first aid category has experienced a decline in value sales of 4.7% to £166 million in 2019, driven by savvy shopping behaviours as well as continued innovation from the private label sector. Insect repellents in particular saw the biggest decline (12%), driven by fewer people going on long-haul holidays.

However, consumer interest in innovation is high and there are opportunities that brands are yet to fully tap into. 49% of adults are interested in healing plasters, whilst 29% would like to see biodegradable plasters. The category is likely to show long-term growth, driven by NPD and an ageing population.

Products covered in this Report

This Report covers the UK consumer market for first aid products, including products in the following categories:

  • Antiseptic creams, sprays and wipes

  • Antiseptic liquids/disinfectants, for personal use

  • Bandages (support bandages, crêpe and cotton bandages and finger stalls)

  • Adhesive plasters and dressings, including blister treatments

  • Burn treatments

  • Sting and bite relief products

  • First aid kits.

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