What you need to know
China’s soap, bath and shower products market has maintained slow but steady growth in recent years, which is likely to become the norm in the future with this category increasingly mature and commoditised. The growth is mainly driven by shower gel and liquid hand wash. Shower gel is benefiting from new product launches that include natural ingredients and added benefits, and liquid hand wash holds potential to grow in penetration and usage, especially in lower tier cities.
Covered in this Report
This market covers solid and liquid soap, bath and shower products for men, women and children. It excludes facial cleansers and scrubs. Market size comprises sales through all retail channels including direct to consumer.
Shower products included in this Report:
Gels/creams
Body washes
Others (including mousse)
Bath products included in this Report:
Foam
Liquids (including oils, gels, milks, pearls)
Solid products (including salts, melts, tablets, powder)
