“Despite a bumpy start to 2020, China’s wearables market has remained resilient and in good fighting spirit. Consumers’ willingness to engage with their health data is spiking due to the COVID-19 outbreak. This will likely result in higher sales volumes of wearable devices. On the one hand, the health and medical usage scenario is an important breakthrough in the development of the wearables market. On the other hand, product ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market – What You Need to Know
Market Size and Segmentation
Market Drivers
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Current Ownership and Future Interest
Brand Ownership
Key Functions Used
Purchase Drivers
Most Important Product Features
Attitude towards Wearable Devices
Meet the Mintropolitans
Appendix – Price Range by Key Players
Appendix- Consumer Segmentation
Appendix – Methodology and Abbreviations
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Competitive Strategies
Who’s Innovating?
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The impact of COVID-19 on consumer behaviour and the wearable devices market
