Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Premier Insights
Summary of Key Report Findings
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- Growth in admissions and facility openings…
- …combine with rising prices to drive up market value
- Popularity of the pool declines among operators…
- …but not among consumers
- Potential for secondary spending remains unfulfilled
- Local advertising still the most effective
- More consumers use facilities more often
- Political principle battles with financial necessity
- Increased future outsourcing driven by available investment
Market Factors
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- Motivation
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- Figure 1: Motivation for participating in sport, by gender, 2000 and 2003
- Economic climate
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- Figure 2: Trends in personal disposable income and consumer expenditure, 1998-2009
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- Figure 3: UK labour force trends, 1999-2009
- Population trends
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- Figure 4: Trends in the age struture of the UK population, by gender, 1999-2009
- Health awareness and promotion
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- Figure 5: Comparison of exercise habits of smokers and non-smokers, December 2000 and December 2002
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- Figure 6: Incidence of being overweight or obese among men and women, by age group, 1993-2002
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- Figure 7: Those who are trying to slim, 1980-2003
- Government policy and legislation
- Sport participation levels
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- Figure 8: Participation in sport during the past 12 months, 2000 and 2003
- Leisure centre and swimming pool provision
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- Figure 9: Leisure centre provision and population growth, 1997-2004
- Cost of facility usage
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- Figure 10: Trends in the median cost of using leisure centre and swimming pool facilities, 1999-2004
- Figure 11: Indices growth in the median cost of using leisure centre and swimming pool facilities, 1999-2004
- Condition of facilities
- Private sector involvement
- Impact of health clubs
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- Figure 12: Sport participation, by location (regular participants), 1998-2003
Market Size
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- Figure 13: The UK market for local-authority owned leisure centres and swimming pools, by type of site, 1999-2004
- Figure 14: Percentage of UK local-authority-owned leisure centres and swimming pools, by type of site, 1999 and 2004
- Admissions
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- Figure 15: The UK market for leisure centres and swimming pools, 1999-2004
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- Figure 16: Household expenditure on sports admissions, subscriptions and leisure class fees, 2001-02
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Market Segmentation
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- Figure 17: The UK market for leisure centres and swimming pools, by broad revenue source, 1999-2004
- Income example: Edinburgh Leisure
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- Figure 18: Edinburgh Leisure sport-based income, 1998-2003
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The Supply Structure
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- Figure 19: Management of contract-run public leisure centres, by type of operator, 2002-03
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- Figure 20: Leading multi-site operators in the leisure centres and swimming pools sector, 2004
- Private leisure management contractors
- Cannons Leisure Management
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- Figure 21: Cannons Leisure Management clients and site numbers, April 2004
- CCL Leisure
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- Figure 22: CCL Leisure clients and site numbers, April 2004
- DC Leisure
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- Figure 23: DC Leisure Group clients and site numbers, April 2004
- Leisure Connection plc
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- Figure 24: Leisure Connection plc clients and site numbers, March 2004
- Parkwood Leisure
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- Figure 25: Parkwood Leisure clients and site numbers, April 2004
- Serco Leisure
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- Figure 26: Serco Group clients and site numbers, April 2004
- Sports and Leisure Management
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- Figure 27: Sports and Leisure Management clients and site numbers, April 2004
- Non-profit-distributing organisations
- Greenwich Leisure Limited
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- Figure 28: Greenwich Leisure clients and site numbers, April 2004
- Edinburgh Leisure
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- Figure 29: Edinburgh Leisure clients and site numbers, April 2004
- Bristol Community Sports
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- Figure 30: Bristol Community Sports clients and site numbers, March 2002
- Aquaterra Leisure
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- Figure 31: Aquaterra Leisure clients and site numbers, March 2002
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Advertising and Promotion
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- Figure 32: Leisure activity information sources, by sport and fitness participants and public leisure centre users, October 2003
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The Consumer
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- Health and fitness typologies
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- Figure 33: Attitudes towards healthy eating and exercise, 1995-2004
- Health and fitness groups by demographic analysis
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- Figure 34: Attitudes towards healthy eating and exercise, by gender, age and socio-economic status, February 2004
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- Figure 35: Attitudes towards healthy eating and exercise, by age of children, lifestage and Mintel’s Special Groups, February 2004
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- Figure 36: Attitudes towards healthy eating and exercise, by marital and working status and car ownership, February 2004
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- Figure 37: Attitudes towards healthy eating and exercise, by region and ACORN categories, February 2004
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- Figure 38: Attitudes towards healthy eating and exercise, by media, commercial TV viewing and supermarket preferred, February 2004
- Frequency of visiting a leisure centre
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- Figure 39: Changes in consumers’ frequency of visiting leisure centres, 1991-2004
- Demographic analysis of leisure centre and swimming pool users
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- Figure 40: Levels of attendance and non-attendance of leisure centres and swimming pools, by gender, age and socio-economic status, February 2004
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- Figure 41: Levels of attendance and non attendance of leisure centres and swimming pools, by age of children, lifestage and Mintel’s Special Groups, February 2004
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- Figure 42: Levels of attendance and non attendance of leisure centres and swimming pools, by marital and working status and car ownership, February 2004
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- Figure 43: Levels of attendance and non attendance of leisure centres and swimming pools, by region and ACORN categories, February 2004
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- Figure 44: Levels of attendance and non attendance of leisure centres and swimming pools, by media, television viewing habits and supermarket preferred, February 2004
- Frequency of visit to leisure centres and swimming pools by demographic analysis
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- Figure 45: Frequency of leisure centre use, by gender, age and socio-economic group, February 2004
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- Figure 46: Frequency of leisure centre use, by age of children, lifestage and Mintel’s Special Groups, February 2004
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- Figure 47: Frequency of leisure centre use, by marital status, working status and car ownership, February 2004
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- Figure 48: Frequency of leisure centre use, by region and ACORN categories, February 2004
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- Figure 49: Frequency of leisure centre use, by media, commercial TV viewing and supermarket preferred, February 2004
Consumer Attitudes and Targeting Opportunities
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- Trends in facilities used at a leisure centre
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- Figure 50: Changes in usage levels of leisure centre facilities, 1999-2004
- For full demographic analysis of the facilities used at leisure centres see Consumer Opportunities and Targeting – Detailed Demographics.
- Facilities used by health and fitness typology
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- Figure 51: Usage of leisure centre facilities, by health and fitness typology, February 2004
- Targeting Groups
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- Figure 52: Demographic profiles of leisure centre and swimming pool usage target groups, by gender, age and socio-economic group, February 2004
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- Figure 53: Demographic profiles of leisure centre and swimming pool usage target groups, by age of repspondents' children, lifestage and Mintel’s Special Groups, February 2004
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- Figure 54: Demographic profiles of leisure centre and swimming pool usage target groups, by marital and working status, and car ownership, February 2004
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- Figure 55: Demographic profiles of leisure centre and swimming pool usage target groups, by region and ACORN categories, February 2004
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- Figure 56: Demographic profiles of leisure centre and swimming pool usage target groups, by media, television viewing habits and supermarkets preferred, February 2004
- Typologies by attitudes towards healthy eating and exercise
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- Figure 57: Attitudes towards healthy eating and exercise among leisure centre user target groups, February 2004
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- Figure 58: Frequency of leisure centre use, by target group, February 2004
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- Figure 59: Type of leisure centre facility used, by target group, February 2004
- Average attendance at leisure centres
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- Figure 60: Mean frequency of leisure centre attendance among various usage groups, February 2004
- The facility mix
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- Figure 61: Attitudes towards healthy eating and exercise, by number of leisure centre facilities used, February 2004
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- Figure 62: Frequency of leisure centre attendance, by number of facilities used, February 2004
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- Figure 63: Type of leisure centre facility used, by number of facilities used, February 2004
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- Figure 64: Leisure centre usage target group membership, by number of facilities used, February 2004
- Optimum Target Groups
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- Figure 65: Leisure centre target groups and relative penetration levels, February 2004
Consumer Opportunities and Targeting – Detailed Demographics
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- Figure 66: Usage of most popular types of leisure centre facilities, by gender, age and socio-economic status, February 2004
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- Figure 67: Usage of most popular types of leisure centre facilities, by age of children, lifestage and Mintel’s Special Groups, February 2004
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- Figure 68: Usage of most popular types of leisure centre facilities, by marital and working status and car ownership, February 2004
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- Figure 69: Usage of most popular types of leisure centre facilities, by media, television viewing habits and supermarket preferred, February 2004
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The Future
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- Admissions and openings to continue to rise…
- …with higher prices on the cards…
- …combining to boost market size
- Longer term position less certain…
- …with diversification the likely key to long term health
- Popularity of outsourcing to increase even further
- Need for investment to create opportunities for more private involvement
Forecast
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- Figure 70: Forecast of the market for leisure centres and swimming pools, by broad revenue source, 2004-09
- Figure 71: Forecast of the market for leisure centres and swimming pools, by admission and average expenditure, 2004-09
- Factors used in the forecast
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