What you need to know
The ecommerce industry faces changes and challenges from emerging technologies. These new methods will facilitate immersive interactions between brands and consumers, increase convenience for ecommerce purchases and provide products to consumers at the touch of a button. To get there, though, brands and retailers will first need to address consumer concerns and overcome barriers to adoption.
Definition
For the purposes of this Report, Mintel has used the following definition:
Emerging technology: technology that is available but not yet wildly used by consumers, especially for shopping purposes (eg augmented/virtual reality, 5G wireless capabilities)
Technology referenced in this Report includes technological innovations and advancements that can impact the consumer shopping journey.
