Marketing to Young Families - China - February 2020
Marketing to Young Families - China - February 2020

“Changes in parents’ attitudes towards teaching and parenting have directly influenced their preferences when choosing child-related products and services. Free-range parenting, which differs from traditional thinking, is increasingly accepted. Young parents are more likely to encourage their children to participate in various activities, including sports and other skills training, and are more aware of the effectiveness and convenience of digital parenting. As such, young parents are more accepting of online ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Spending on Children
Extracurricular Education
Information Channels
Preferred Brand Attributes
Future Spending Emphasis
Parenting Style and Expectations
Meet the Mintropolitans

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations