“Changes in parents’ attitudes towards teaching and parenting have directly influenced their preferences when choosing child-related products and services. Free-range parenting, which differs from traditional thinking, is increasingly accepted. Young parents are more likely to encourage their children to participate in various activities, including sports and other skills training, and are more aware of the effectiveness and convenience of digital parenting. As such, young parents are more accepting of online learning tools, educational toys and wearable devices in child-rearing. In addition, social commerce could play a more important role in both communication and marketing. It is important for brands to develop new products and new marketing strategies to stay successful in the highly fragmented child-related market.”

- Alan Xie, Associate Research Analyst

This report will look at the following areas:

Increasingly accepted free-range parenting attitude and the power of sports concept marketing

Digital parenting, including online learning tools, intellectual toys and wearable devices, is welcomed by young parents

Social commerce more than merely a portal to e-commerce, ensures increased audience trust and engagement