China Marketing to Young Families Market Report 2023
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This report, written by Frank Zhang, a leading analyst, delivers in-depth commentary and analysis to highlight trends in the childcare market and add expert context to the numbers.
The attitudes of young parents towards childcare have changed remarkably. They increasingly focus on the role of ‘companionship’ in the development of their children. As the need to reduce children’s study load becomes clearer, the protection of children’s childlike innocence and creativity is becoming a more important issue. Developments in technology are not only changing the shape of education and information sources, but are also influencing the way parents think about the future direction of their children. At the same time, the quest for self-fulfilment of young parents does not stop during childcare. They want their children to be a source of motivation and inspiration instead of a limitation. Children’s brands need to show a gesture of ‘growing up with children’ and avoid the image of ‘educators’ when communicating with consumers.”
Frank Zhang
Senior Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.