What you need to know
Consumers are much more likely to listen to a professional when it comes to selecting tires for their vehicle. Tires aren’t a top of mind purchase for the majority of consumers, and for the most part, tires aren’t an issue for consumers until they become an issue. When problems do arise, consumers rely upon their trusted retailer to steer them in the right direction. Tire brands and retailers need to ensure that they’re positioning themselves as a leading expert if they want to earn the business of consumers. Regardless of the cost of tires, consumers need to feel that they’re being guided to make a purchase that will guarantee them peace of mind.
Definition
For the purposes of this Report, Mintel focuses on the replacement tire market and has used the following definitions:
The replacement tire market are tires that are sold for passenger cars and light trucks, including all subcompact, compact, midsized or full-sized sedans, hatchbacks or convertibles; compact, midsized or full-sized truck-based SUVs; compact, midsized or full-sized car-based crossovers; minivans or MPVs (multipurpose vehicle); compact, midsized or full-sized pickup trucks or vans; any type of hybrid electric, electric or alternatively fueled vehicle; any type of luxury vehicle; any type of classic car; or any variation above, so long as it’s for noncommercial use.
This Report excludes the following:
Rims and wheels
Retreaded tires
Tires sold for public service vehicles, motorcycles, bicycles and nontravel-related vehicles including race cars, go-carts, buses, planes, trailers, golf carts, commercial hauling trucks and vans and building construction vehicles.
This Report builds on the analysis presented in Mintel’s Tires – US, November 2017.
