What you need to know

Hispanics shop for perimeter-of-the-store foods at a variety of retailers. They don’t mind shopping more often to buy fresh foods. They also don’t mind driving long distances in their search for value and quality. The fact that Hispanics underindex by a large margin for shopping at traditional supermarkets highlights Hispanics’ different approach to perimeter categories compared to the average US consumer. Understanding these differences is vital to connect with the Hispanic market.


The perimeter of the store, as defined for this Report, includes food categories typically found along the interior perimeter walls of supermarkets, grocery stores and most supercenters. All retail sales of the specified items are included, even though differences in store layout may mean that not all stores (particularly food retailers that are not traditional grocers) position these items along the store perimeter. The following segments are used in this Report:

  • Fresh refrigerated meat, poultry and fish/seafood

  • Fresh produce: Fresh fruits and vegetables, including bagged salads and pre-cut vegetables

  • Milk, dairy, eggs: Fresh dairy and non-dairy milk, cream; butter; fresh eggs

  • Bakery: In-store baked goods including breads/rolls and cakes/ pies/desserts

  • In-store deli/prepared foods: Deli meat and cheese and freshly prepared foods such as entrées, sandwiches, appetizers, salads, sides, trays, dips, desserts, soups and spreads

Excluded from this Report are the following:

  • Frozen meats and processed meats, meat products and meats included in processed food

  • Frozen and canned produce

  • Yogurt, margarine and other fats/oils

Findings in this Report can be supplemented by analysis presented in other Mintel Reports, such as Perimeter of the Store – US, October 2019 and Black Consumers, Shopping the Perimeter Store – US, November 2019, as well as Reports from Mintel’s Food, Retail and Multicultural libraries.

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