What you need to know
The digital hardware market’s overall performance is typically balanced, since it sees growth of new devices at the same time as others become less relevant. For instance, the growth of smartphones and tablets meant the decline of eReaders and digital cameras; DVD/Blu-ray players have declined while streaming devices have grown. This cycle of one digital device cannibalizing another is consistent for the industry, but there is currently an opportunity to grow the market organically. That is because the emergence of the smart home means that traditionally basic home products like lightbulbs and door locks are suddenly part of the digital hardware landscape. As a result, the market has an opportunity to drive revenues as consumers make their homes more connected and dependent on digital hardware.
The primary focus of this Report will be to take stock of the trends within the overall digital hardware industry. Much of this focus will be on smart devices and connectivity in general, with the objective of uncovering common themes and learnings that can help provide a clearer picture of what to expect in digital hardware. The findings of this Report are based on the results of Mintel’s exclusive research and will help provide insight on consumer behaviour in an industry that is getting increasingly mobile, flexible and connected.
