Table of Contents
Executive summary
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- The market
- Consumer spending
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- Figure 1: France: Consumer spending on clothing and footwear (incl. VAT), 2014-19
- Sector size and forecast
- Channels of distribution
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- Figure 2: France: Estimated distribution of spending on clothing and footwear by channel, 2018
- Companies and brands
- Key metrics
- Market shares
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- Figure 3: France: Leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2018
- Online
- The consumer
- How they shop for clothing
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- Figure 4: France: Channels used for buying clothes in the last 12 months, June 2019
- Where they shop for clothing
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- Figure 5: France: Retailers used for buying clothing in the last 12 months, June 2019
- Attitudes to shopping for clothes
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- Figure 6: France: Attitudes to shopping for clothes, June 2018
- What we think
Issues and insights
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- A choice of payment methods can help omnichannel
- The facts
- The implications
- Targeting older women
- The facts
- The implications
The market – What you need to know
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- Economy growing despite social unrest
- Clothing and footwear spend is in decline
- Weak growth amongst specialist retailers
- A fragmented market
Consumer spending
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- The economy
- Spending on fashion in decline
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- Figure 7: France: Consumer spending on clothing and footwear (incl. VAT), 2014-19
Sector size and forecast
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- Retail sales resilient
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- Figure 8: France: Specialist clothing retailers, sales (excl. VAT), 2014-19
- Figure 9: France: Specialist clothing retailers, forecast sales (excl. VAT), 2019-24
Inflation
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- Figure 10: France: Consumer prices * of clothing and footwear, Annual % change, 2014-18
- Figure 11: France: Consumer prices * of clothing and footwear, Annual % change, January 2018 –July 2019
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Channels of distribution
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- Figure 12: France: Estimated distribution of spending on clothing and footwear by channel, 2018
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Companies and brands – What you need to know
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- Contraction and consolidation
- The rise of Primark
- A fragmented sector
- Online drives growth
Leading players
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- Fashion retailing landscape continues to shift
- The decline of former market leader Vivarte
- Other contractions
- C&A still in the game
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- Figure 13: France: Leading specialist clothing retailers, 2014-18
- Figure 14: France: Leading specialist clothing retailers, outlets, 2014-18
- Sales per outlet
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- Figure 15: France: Leading specialist clothing retailers, sales per outlet, 2014-18
Market shares
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- Figure 16: France: Leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2014-18
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Online
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- Online activity
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- Figure 17: France: Broadband connections (percentage of households), 2013-18
- Shopping for clothing online
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- Figure 18: France: Online purchasing in the last 12 months, 2014-18
- Leading online players
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- Figure 19: France: Leading retailers’ estimated clothing sales online, 2018
The consumer – What you need to know
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- Stores still dominant but online growing
- A fragmented market
- Sports retailers top the bill
- Amazon’s importance is growing
- Family specialists the leading chains
- Clothes shopping is more than just shopping
- Classic vs fast fashion
Where they shop for clothes
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- Online vs in-store
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- Figure 20: France: Channels used for buying clothes in the last 12 months, June 2019
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- Figure 21: France: Channels used for buying clothes in the last 12 months, June 2019
- Where they shop by retailer
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- Figure 22: France: Retailers used for buying clothing in the last 12 months, June 2019
- Sports retailers top the bill
- Amazon’s dominance expands
- Family specialists the leading chains
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- Figure 23: France: Retailers used for buying clothing by age and gender, H&M and Kiabi, June 2019
- Over a quarter buy clothing at grocery stores
- Department stores less significant
- Customer profiles
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- Figure 24: France: Where they shop for clothing, by average age and household income, June 2019
Attitudes to shopping for clothes
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- Clothes shopping is more than just shopping
- Buy now, pay later
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- Figure 25: France: Attitudes to shopping for clothes, June 2019
- Attitudes by specialist retailer used
- Fashion vs longevity
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- Figure 26: France: Attitudes to shopping for clothes, by where they shopped. specialists, June 2019
- Shopping in the Sales
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- Figure 27: France: Attitudes to shopping for clothes, by where they shopped, specialists, June 2019
Appendix – Data sources, abbreviations and supporting information
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- Abbreviations
- Data sources
C&A
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- What we think
- Making up for lost time online
- Partnering with other brands
- Changes in management
- C&A continues to focus on sustainability
- Company background
- Company performance
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- Figure 28: C&A: Group financial performance, 2013/14 – 2018/19
- Figure 29: C&A: Outlet data, 2013/14 – 2018/19
- Retail offering
Etam Group
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- What we think
- Strengthening lingerie business
- The Ysé acquisition
- Livy
- The China problem
- Company background
- Company performance
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- Figure 30: Etam Group: Group sales performance, 2014-18
- Figure 31: Etam Group: Outlet data, 2014-18
- Retail offering
H&M Hennes & Mauritz
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- What we think
- Digital
- Store development
- Company background
- Company performance
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- Figure 32: H&M Hennes & Mauritz: group financial performance, 2013/14-2017/18
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- Figure 33: H&M Hennes & Mauritz: outlet data, 2013/14-2017/18
- Retail offering
Grupo Inditex
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- What we think
- Growth from a combination of online and offline channels
- Diversification and dedicated content on social channels
- Inditex’s new strategy focuses on sustainability
- Company background
- Company performance
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- Figure 34: Grupo Inditex: sales and outlets by format, 2018/19
- Figure 35: Grupo Inditex, performance by brand, 2017-19
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- Figure 36: Grupo Inditex: group financial performance, 2013/14-2018/19
- Figure 37: Grupo Inditex: outlet data, 2013/14-2018/19
- Retail offering
Kiabi
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- What we think
- Developing a dynamic in-store experience
- Expanded online reach and enhanced mobile shopping experience
- 100% eco-friendly fashion
- Company background
- Company performance
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- Figure 38: Kiabi: Estimated European financial performance, 2014-18
- Figure 39: Kiabi: Estimated European Outlet data, 2014-18
- Retail offering
Primark/Penneys
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- What we think
- European expansion continues
- Offline business model could hold back growth
- Greater focus on experience could point the way forward
- Growing sentiment against fast fashion is forcing change on the business
- Where now?
- Company background
- Company performance
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- Figure 40: Primark/Penneys: group financial performance, 2014/15-2018/19
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- Figure 41: Primark/Penneys: outlet data, 2014/15-2018/19
- Retail offering
Vivarte
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- What we think
- A troubled business
- The slimming down
- What is the outlook for Vivarte ?
- Company background
- Company performance
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- Figure 42: Vivarte: Group sales performance, 2013/14-2017/18
- Figure 43: Vivarte: Outlet data, 2013/14-2017/18
- Retail offering
Zalando
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- What we think
- Selling more products, slower revenue growth
- Zalando continues to succeed by combining online and offline
- Zalando’s circular fashion joins the physical world
- Zalando expands beauty range to five new markets
- Average basket size is still decreasing
- Zalando Plus loyalty scheme expanded
- Zalando trials robots for customer orders
- Moving away from own brands
- What next?
- Company background
- Company performance
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- Figure 44: Zalando: group financial performance, 2013-18
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- Figure 45: Zalando: key metrics, 2016-H1 2019
- Retail offering
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