Amid historically low interest rates, the appeal of investing against saving has grown. The reach of low-cost and automated solutions has extended, with a wide range of providers now offering robo-advice services. However, consumers’ perceptions regarding providers, contact channels and investing in general are slow to change. Established investment managers tend to adopt a conservative and even reactive approach towards innovation and technology, which are typically seen first as risks instead of as opportunities.

This Report examines consumer ownership of and attitudes towards investment products. This includes profiling existing investors, the value of their savings and their attitudes towards taking risk with them. Mintel’s exclusive consumer research then looks at consumers’ reasons for investing and for choosing an investment service over another. It also assesses consumer perceptions of different types of investment providers, including a comparison of robo-advisers versus human advisers across a range of activities. Lastly, the Report explores interest in investment themes.

For detailed analysis of the investment markets in the UK, please see the Mintel Report Equity Investing – UK, September 2019. For more information on ISAs, please see the Mintel Report ISAs – UK, October 2018.