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Beauty Devices - US - October 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Beauty Devices - US - October 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Perspective
Market Factors

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Beauty Devices - US - October 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Skincare Device Usage
Reasons for Using Skincare Devices
Hair Appliance Usage
Attitudes toward Hair Appliances
Retailers Shopped for Beauty Devices
Sources of Inspiration
Innovations in Beauty Devices

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Beauty Devices - US - October 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working
What’s Struggling
What to Watch

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Beauty Devices - US - October 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Key Players
Search

What you need to know

Beauty devices find acceptance among most women, with broad use of hair appliances and strong interest in skincare devices. Hair appliances continue to struggle in the face of long replenishment cycles and preference for more natural-looking, healthy hair. Skincare devices continue to grow as technology fuels innovation and creates opportunity for women to get personalized, salon-quality treatments at home. Moving forward, Mintel expects the influence of smart technology to change the landscape of beauty device innovations along with women’s attitudes toward skin/hair treatments at home.

Definition

For the purposes of this Report, Mintel has used the following definitions:

  • Skincare devices such as cleansing systems, exfoliation systems, LED/laser treatments, hair removal devices and massagers/infusion systems

  • Hair appliances such as blow dryers, flat irons, curling irons and hot rollers

Hair accessories are excluded from this Report.

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