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Luxury Cars - US - October 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Luxury Cars - US - October 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors
US Vehicle Sales Brand Performance

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Luxury Cars - US - October 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Luxury Car Ownership
Luxury Car Purchase Consideration
Luxury Brand Attributes
Attitudes Toward Luxury Cars

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Luxury Cars - US - October 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Happening?
What’s Struggling?
What’s Next?

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Luxury Cars - US - October 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer
Appendix – Data Sources and Abbreviations
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What you need to know

Despite being a segment synonymous with power and style, consumers have seemingly lost interest in luxury vehicles. Generally speaking, consumers struggle to see luxury vehicles as good quality, even if they’re made with superior materials. And when it comes to classifying what makes a luxury vehicle, the brand of the automaker no longer carries any weight. The good news is that luxury automakers have the opportunity to regain control of the conversation and help consumers become reacquainted with what it truly means to be a luxury car brand.

Definition

This Report covers the sale of new domestic and imported luxury vehicles, consumer perceptions of luxury brands, and attitudes toward luxury vehicles.

Sales figures throughout this Report apply to new luxury vehicles and do not include pre-owned vehicles.While there is no hard definition for what constitutes a luxury vehicle, Mintel has compiled a list of vehicles based on branding, costs and features to identify luxury vehicles in the market today.

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