What you need to know
The volume of domestic holidays taken by British residents is expected to grow by 2.5% in 2019 as the low value of the Pound encourages more consumers to substitute an overseas holiday for a staycation. However, travellers’ cautious behaviour amid Brexit uncertainties will result in softer value growth in 2019 (+0.5%).
At a time when travellers are growing cagey about their spending, London is challenged to combat its expensive image. Other parts of the country show strong growth potential, such as Scotland and Wales, but are challenged to increase awareness of what can be discovered alongside beautiful nature.
The third quarter of the year dominates the domestic holiday market; over four in 10 domestic holiday nights in 2018 were spent in July-September. City breaks, cultural holidays, culinary holidays and spa holidays are more likely to be taken throughout the year. More itineraries around these themes could be developed to encourage holidays outside the high season.
Products covered in this Report
This Report examines holidays taken in the UK by its residents. These must constitute a stay of at least one night and do not include business trips, visits to stay with friends and relatives or stays solely for events such as weddings or funerals. Data on the size and segmentation of the market is for Great Britain rather than the United Kingdom (ie Northern Ireland is not included).
