This report examines recent trends and developments in the sushi and noodle market. Sushi and noodle bars have developed considerably since their introduction in the early 1990s. This is now a clearly established market, primarily within the capital but also in city centres such as Manchester and Edinburgh. Despite the proliferation of a branded chain within each sector of the market, the supply of these outlets remains highly fragmented. Sushi and noodle bars integrate well into the new surge in fast casual dining sweeping the UK. Their ability to compete across a number of sectors such as fast food, eat-in restaurants and within the ethnic food market gives them scope for continued development. There is evidence from Mintel’s research for this report that there is still further growth potential.

Analysing the market’s size, trends, structure and consumers, Mintel’s research offers marketers a valuable overview of the factors that are influencing the market’s dynamics. Designed to inform and focus marketing activity, Mintel’s research highlights areas of potential that will maximise your sales and increase your share of the market.

Exclusive consumer research and authoritative market analysis provides insight into all the key industry issues, including:

Developing enthusiasm for sushi bars outside of younger consumer groups

The benefits of overcoming consumer confusion over what a noodle bar offers

Development prospects for the noodle bar sector

How creatively-sourced new locations are key to expansion

Sushi and noodles fitting into consumers’ healthy lifestyles

The relationship between supermarket behaviour and eating out