Table of Contents
Executive Summary
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- The market
- Value of allergy remedies declines, despite rising experience
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- Figure 1: Best- and worst-case forecast of UK value sales of allergy remedies, 2014-24
- Companies and brands
- Growth potential in sprays
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- Figure 2: Top brand shares in allergy remedies, year to June 2019
- The consumer
- Almost half have experienced a skin condition
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- Figure 3: Any experience of skin conditions in the last 12 months, July 2019
- Best face forward
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- Figure 4: Areas of the body where skin condition(s) experienced in the last 12 months, July 2019
- Majority seek to treat conditions
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- Figure 5: Treatment of skin conditions in the last 12 months, July 2019
- Managing skin conditions with personal care
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- Figure 6: Methods tried/used to manage skin conditions in the last 12 months, July 2019
- Don’t stress it
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- Figure 7: Factors contributing to triggering of skin conditions, by gender, July 2019
- ‘Tis the season…for allergies
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- Figure 8: Experience and treatment of non-food allergies in the last 12 months, July 2019
- An allergy-filled future
- The price isn’t right
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- Figure 9: Attitudes towards allergies and allergy remedies, July 2019
- There’s no place like an allergen-free home
- What we think
Issues and Insights
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- From distress to de-stress in skin conditions
- The facts
- The implications
- Men have issues too
- The facts
- The implications
- The continued march of own-label allergy remedies
- The facts
- The implications
The Market – What You Need to Know
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- Value of allergy remedies declines, despite rising experience
- Be prepared for allergies
- Opportunities for prevention in skin conditions
- A stressful situation
Market Size and Forecast – Allergy Remedies
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- Value declines, despite rising experience
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- Figure 10: UK retail value sales of allergy remedies, at current and constant prices, 2014-24
- Sluggish value growth expected to 2024
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- Figure 11: Best- and worst-case forecast of UK value sales of allergy remedies, 2014-24
- Forecast methodology
Channels to Market – Allergy Remedies
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- Grocers maintain share of sales
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- Figure 12: UK retail value sales of OTC allergy remedies, by outlet type, 2017-19 (est)
- Be prepared
Market Drivers
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- Opportunities for prevention in skin conditions
- A stressful situation
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- Figure 13: Interest in stress-relieving products and services, February 2018
- NHS intervention
- Change in the air
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- Figure 14: UK mean temperatures, Spring and Summer, 1999-2019
- Hypoallergenic for all
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- Figure 15: Attitudes towards laundry detergents, fabric conditioners and fabric care, June 2018
Companies and Brands – What You Need to Know
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- Growth potential in allergy relief sprays
- Own-label = a victim of its own success in allergy remedies?
- Skin condition product portfolios expand
- Allergy remedy launches lose momentum
- Momentum for skin conditions adspend returns…
- …as recorded spend on allergy remedies declines
Market Share – Allergy Remedies
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- Growth potential in sprays
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- Figure 16: Retail value sales of allergy remedies, by brand, years ending June, 2018 and 2019
- Own-label = a victim of its own success?
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- Figure 17: One-a-day hay fever & allergy relief tablets launched by discount retailers, 2018-19
Launch Activity and Innovation
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- Skin conditions
- Product portfolios expand
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- Figure 18: Proportion of NPD in the BPC sector carrying skin disorders claims, by category, January 2014-July 2019
- Treat them well
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- Figure 19: Examples of topical products for skin conditions launched within the healthcare sector, 2017-18
- Allergy remedies
- Launches lose momentum
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- Figure 20: New product development in the allergy relief sub-category, by launch type, January 2015-July 2019
Advertising and Marketing Activity
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- Skin conditions
- Adspend momentum returns in 2018
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- Figure 21: Total above-the-line, online display and direct mail advertising expenditure on skin condition products, by media type, January 2015-June 2019
- Beyond spot treatments
- Allergy remedies
- Adspend in decline
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- Figure 22: Total above-the-line, online display and direct mail advertising expenditure on allergy remedies, by media type, January 2015-June 2019
- Breathe in the benefits
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- Figure 23: Total above-the-line, online display and direct mail advertising expenditure on allergy remedies, by leading advertisers (based on 2018), January 2017-June 2019
- Nielsen Ad Intel coverage
The Consumer – What You Need to Know
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- Almost half have experienced a skin condition
- Best face forward
- Majority seek to treat conditions
- Don’t stress it
- ‘Tis the season…for allergies
- An allergy-filled future
- The price isn’t right
- There’s no place like an allergen-free home
Experience of Skin Conditions
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- Almost half have experienced a skin condition
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- Figure 24: Any experience of skin conditions in the last 12 months, July 2019
- Young females most likely to have a skin condition
- Men under-catered for
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- Figure 25: Repertoire of any experience of skin conditions in the last 12 months, by gender and age, July 2019
- Watch the face
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- Figure 26: Areas of the body where skin condition(s) experienced in the last 12 months, July 2019
- Sun’s out
Treating Skin Conditions
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- Majority seek to treat conditions
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- Figure 27: Treatment of skin conditions in the last 12 months, July 2019
- ‘Clean’ it up
- Managing skin conditions with personal care
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- Figure 28: Methods tried/used to manage skin conditions in the last 12 months, July 2019
- Younger women are most pro-active
Factors Impacting Skin Conditions
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- Don’t stress it
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- Figure 29: Factors contributing to triggering of skin conditions, by gender, July 2019
- On the right track
- Weathering skin conditions
Experience and Treatment of Non-food Allergies
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- ‘Tis the season…for allergies
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- Figure 30: Experience and treatment of non-food allergies in the last 12 months, July 2019
- An allergy-filled future
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- Figure 31: Repertoire of any experience of non-food allergies in the last 12 months, by age, July 2019
Attitudes towards Allergies and Allergy Remedies
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- The price isn’t right
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- Figure 32: Attitudes towards allergies and allergy remedies, July 2019
- There’s no place like an allergen-free home
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- Forecast methodology
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