Managing Skin Conditions and Allergies - UK - September 2019

OVERVIEW
What you need to know
Products covered in this Report
Excluded
EXECUTIVE SUMMARY
The market
Value of allergy remedies declines, despite rising experience
Figure 1: Best- and worst-case forecast of UK value sales of allergy remedies, 2014-24
Companies and brands
Growth potential in sprays
Figure 2: Top brand shares in allergy remedies, year to June 2019
The consumer
Almost half have experienced a skin condition
Figure 3: Any experience of skin conditions in the last 12 months, July 2019
Best face forward
Figure 4: Areas of the body where skin condition(s) experienced in the last 12 months, July 2019
Majority seek to treat conditions
Figure 5: Treatment of skin conditions in the last 12 months, July 2019
Managing skin conditions with personal care
Figure 6: Methods tried/used to manage skin conditions in the last 12 months, July 2019
Don’t stress it
Figure 7: Factors contributing to triggering of skin conditions, by gender, July 2019
‘Tis the season…for allergies
Figure 8: Experience and treatment of non-food allergies in the last 12 months, July 2019
An allergy-filled future
The price isn’t right
Figure 9: Attitudes towards allergies and allergy remedies, July 2019
There’s no place like an allergen-free home
What we think
ISSUES AND INSIGHTS
From distress to de-stress in skin conditions
The facts
The implications
Men have issues too
The facts
The implications
The continued march of own-label allergy remedies
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Value of allergy remedies declines, despite rising experience
Be prepared for allergies
Opportunities for prevention in skin conditions
A stressful situation
MARKET SIZE AND FORECAST – ALLERGY REMEDIES
Value declines, despite rising experience
Figure 10: UK retail value sales of allergy remedies, at current and constant prices, 2014-24
Sluggish value growth expected to 2024
Figure 11: Best- and worst-case forecast of UK value sales of allergy remedies, 2014-24
Forecast methodology
CHANNELS TO MARKET – ALLERGY REMEDIES
Grocers maintain share of sales
Figure 12: UK retail value sales of OTC allergy remedies, by outlet type, 2017-19 (est)
Be prepared
MARKET DRIVERS
Opportunities for prevention in skin conditions
A stressful situation
Figure 13: Interest in stress-relieving products and services, February 2018
NHS intervention
Change in the air
Figure 14: UK mean temperatures, Spring and Summer, 1999-2019
Hypoallergenic for all
Figure 15: Attitudes towards laundry detergents, fabric conditioners and fabric care, June 2018
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Growth potential in allergy relief sprays
Own-label = a victim of its own success in allergy remedies?
Skin condition product portfolios expand
Allergy remedy launches lose momentum
Momentum for skin conditions adspend returns…
…as recorded spend on allergy remedies declines
MARKET SHARE – ALLERGY REMEDIES
Growth potential in sprays
Figure 16: Retail value sales of allergy remedies, by brand, years ending June, 2018 and 2019
Own-label = a victim of its own success?
Figure 17: One-a-day hay fever & allergy relief tablets launched by discount retailers, 2018-19
LAUNCH ACTIVITY AND INNOVATION
Skin conditions
Product portfolios expand
Figure 18: Proportion of NPD in the BPC sector carrying skin disorders claims, by category, January 2014-July 2019
Treat them well
Figure 19: Examples of topical products for skin conditions launched within the healthcare sector, 2017-18
Allergy remedies
Launches lose momentum
Figure 20: New product development in the allergy relief sub-category, by launch type, January 2015-July 2019
ADVERTISING AND MARKETING ACTIVITY
Skin conditions
Adspend momentum returns in 2018
Figure 21: Total above-the-line, online display and direct mail advertising expenditure on skin condition products, by media type, January 2015-June 2019
Beyond spot treatments
Allergy remedies
Adspend in decline
Figure 22: Total above-the-line, online display and direct mail advertising expenditure on allergy remedies, by media type, January 2015-June 2019
Breathe in the benefits
Figure 23: Total above-the-line, online display and direct mail advertising expenditure on allergy remedies, by leading advertisers (based on 2018), January 2017-June 2019
Nielsen Ad Intel coverage
THE CONSUMER – WHAT YOU NEED TO KNOW
Almost half have experienced a skin condition
Best face forward
Majority seek to treat conditions
Don’t stress it
‘Tis the season…for allergies
An allergy-filled future
The price isn’t right
There’s no place like an allergen-free home
EXPERIENCE OF SKIN CONDITIONS
Almost half have experienced a skin condition
Figure 24: Any experience of skin conditions in the last 12 months, July 2019
Young females most likely to have a skin condition
Men under-catered for
Figure 25: Repertoire of any experience of skin conditions in the last 12 months, by gender and age, July 2019
Watch the face
Figure 26: Areas of the body where skin condition(s) experienced in the last 12 months, July 2019
Sun’s out
TREATING SKIN CONDITIONS
Majority seek to treat conditions
Figure 27: Treatment of skin conditions in the last 12 months, July 2019
‘Clean’ it up
Managing skin conditions with personal care
Figure 28: Methods tried/used to manage skin conditions in the last 12 months, July 2019
Younger women are most pro-active
FACTORS IMPACTING SKIN CONDITIONS
Don’t stress it
Figure 29: Factors contributing to triggering of skin conditions, by gender, July 2019
On the right track
Weathering skin conditions
EXPERIENCE AND TREATMENT OF NON-FOOD ALLERGIES
‘Tis the season…for allergies
Figure 30: Experience and treatment of non-food allergies in the last 12 months, July 2019
An allergy-filled future
Figure 31: Repertoire of any experience of non-food allergies in the last 12 months, by age, July 2019
ATTITUDES TOWARDS ALLERGIES AND ALLERGY REMEDIES
The price isn’t right
Figure 32: Attitudes towards allergies and allergy remedies, July 2019
There’s no place like an allergen-free home
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
Forecast methodology