What you need to know
Many fashion shoppers are beginning to make changes to their shopping habits due to increased awareness around shopping more ethically and sustainably. According to data from this Report, nearly three in five (57%) fashion shoppers said that they are trying to shop more sustainably than they did a year ago. Issues such as animal welfare and plastic pollution are of particular importance to consumers, with many saying that they prefer to shop somewhere that promises to stop using both plastics and animal products.
Although many fashion brands and retailers are making a conscious effort to introduce sustainable initiatives, there is no doubting that more can be done, particularly when it comes to reducing their carbon footprint. Reducing the use of plastics and animal products gives consumers a feelgood factor and is an easy win, but this should not be done at the expense of other very real, less glamorous issues such as a concerted effort to lower emissions and reduce pollution.
Products covered in this Report
This Report is designed to give an overview of sustainable fashion, covering concerns including but not limited to:
Animal welfare
The impact of fashion on the environment
Sustainability across the supply chain.
For the purpose of this Report and unless otherwise indicated, Mintel defines fashion as the following categories:
Clothing (including womenswear, menswear, childrenswear and underwear)
Footwear
Accessories (including bags, jewellery and watches).
