Table of Contents
Executive Summary
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- Overview
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- Figure 1: Family activities, June 2019
- Controlling what is being watched
- The ever-present parental eye
- Key opportunity
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- Figure 2: Parental control technology used, June 2019
- Reconsidering budgets in the face of more options
- Fragmented market will heighten competition
- Key opportunity
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- Figure 3: Price ranges of family entertainment budgets, 2016 vs 2019
- Defining family video
- Fun for the whole family
- Key opportunity
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- Figure 4: Qualities of family entertainment, June 2019
- Finding common ground
- Kids and parents have different priorities
- Key opportunity
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- Figure 5: Attitudes toward co-viewing, June 2019
- What it means
The Market – What You Need to Know
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- The American family is changing
- Leisure spending for families is on the rise
- Technology coming at an early age
Demographic Indicators
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- Households with kids losing share
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- Figure 6: Share of households, with related children vs without children, 2008-18
- Families consistently have higher income
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- Figure 7: Median household income, all households vs households with related children, 2007-17
- Family dynamics shifting
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- Figure 8: Number of households, by type of family, 2008 and 2018
- Different family makeups by race and Hispanic origin
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- Figure 9: Share of household types, by race and Hispanic origin, 2018
- Delayed life events point to older families
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- Figure 10: Median age at first marriage, by gender, 2008-18
Leisure and Entertainment
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- Americans investing more in free time
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- Figure 11: Best- and worst-case forecast value sales of leisure and entertainment, at current prices, 2013-23
- Kids aged 6-17 drive family entertainment spending
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- Figure 12: Annual expenditures on select entertainment sectors, by share of spending and age of oldest child, 2017
- Shifting media landscape brings more entertainment to households
Technology and Entertainment
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- Families expanding entertainment beyond the computer
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- Figure 13: Use of devices to access the internet, February 2019
- Teens with mobile independence
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- Figure 14: Smartphone and tablet ownership among kids and teens, November 2018
- Bridging tech priorities between teens and parents
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- Figure 15: Weekly tech priorities, teens vs parents, 2019
Key Trends – What You Need to Know
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- Experiences for the whole family to share
- Determining what’s appropriate
- Creating new memories in the digital age
What’s Working?
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- “House of Mouse” is now a mansion
- Promoting family sharing on streaming services
- Fortnite ushers in next generation of family gaming
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- Figure 16: Fortnite toys, January 2019
- Still STEAMing
What’s Struggling?
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- Finding common ground on TV
- Defining what families deem appropriate
- Keeping kids safe online
What’s Next?
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- More specialized digital offerings
- Bringing entertainment to unlikely places
- Further development of interactive content
- Immersive environments for family entertainment
- Making content together
The Consumer – What You Need to Know
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- Finding time away from screens
- Entertainment budgets high but rising
- Animation and all ages entertainment dominate family screen time
- Parental control options maintaining trust
- Parents reluctant to introduce kids to social issues
- Screen time helps families connect, even if they’re distracted
Time Spent on Family Activities
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- Key opportunity
- Finding analog entertainment in a digital world
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- Figure 17: Family activities, June 2019
- Taking younger kids outside
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- Figure 18: Family activities, by age of children in household, June 2019
- Outdoor play dominates family time
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- Figure 19: Time spent on non-media family activities, June 2019
- Live TV remains a regular event
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- Figure 20: Time spent on TV, June 2019
- Gathering around online video
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- Figure 21: Time spent on online video, June 2019
- Video games rival TV time
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- Figure 22: Time spent on non-TV media, June 2019
Family Entertainment Budget
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- Key opportunity
- More families with higher entertainment budgets
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- Figure 23: Price ranges of family entertainment budgets, 2016 vs 2019
- Two child households spending more
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- Figure 24: Average monthly family entertainment budget, by number of children in household, June 2019
- Most parents spending the same as they have in the past
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- Figure 25: Paying for stuff you don’t use? Get Control Tower. Only from Wells Fargo, June 2019
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- Figure 26: Family entertainment spending comparison, June 2019
- New streaming services to reach people looking for better programming, fewer commercials
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- Figure 27: Attitudes toward adding new streaming services – CHAID – Tree output, June 2019
Defining Family Video
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- Key opportunity
- Animation, all ages entertainment a must for most families
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- Figure 28: Qualities of family entertainment, June 2019
- Nostalgia fuels what parents look forward to sharing
- Parents of young kids seek escape, nostalgia…
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- Figure 29: Qualities of family entertainment – Kids entertainment, by age of only children in household, June 2019
- …while teens go for something more real
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- Figure 30: Qualities of family entertainment – Teen entertainment, by age of only children in household, June 2019
Parental Controls
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- Key opportunity
- Most parents trust their kids can stay away from inappropriate content
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- Figure 31: Attitudes toward parental controls, June 2019
- Black, Hispanic parents looking for tools to protect kids
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- Figure 32: Attitudes toward parental controls, by race and Hispanic origin, June 2019
- Half of parents use some parental control tech…
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- Figure 33: Parental control technology used, June 2019
- …while even more monitor themselves
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- Figure 34: Monitoring and screen time limits, June 2019
- Larger households demand more oversight
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- Figure 35: Parental controls, by number of children in household, June 2019
Comfort in Content
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- Key opportunity
- Parents still struggling with exposure to key social issues
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- Figure 36: Comfort in media content, June 2019
- Moms looking for more representation for kids
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- Figure 37: Comfort in media content, by gender of parent, June 2019
- Suburban parents take a progressive approach
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- Figure 38: Comfort in media content, by area of living, June 2019
Screen Time and Co-viewing
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- Key opportunity
- Parents looking to share experiences with kids
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- Figure 39: Attitudes toward sharing family content, June 2019
- Disconnect between what parents and teens think of taste
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- Figure 40: Teen and teen parents sharing taste, June 2019
- Seeking distraction on a screen
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- Figure 41: Attitudes toward content consumption and screen time, June 2019
- Parents with younger kids more bored with kids entertainment
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- Figure 42: Attitudes toward content consumption and screen time, by age of children, June 2019
- What Mintel parents watch with their kids
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Consumer survey data
- Consumer qualitative research
- Mintel parent videos
- Abbreviations and terms
- Abbreviations
- Terms
Appendix – The Consumer
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- Figure 43: Leisure activity participation, 2014-18
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Appendix – CHAID Analysis
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- Methodology
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- Figure 44: Attitudes toward family entertainment – CHAID – Table output, June 2019
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