What you need to know

Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment options that can keep parents engaged amidst a sea of talking tank engines and purple dinosaurs can garner a dedicated audience for the whole family.


This Report focuses on what parents are doing with their children in their free time. In-home activities are the primary focus, including media preferences, viewing behaviors and content concerns. Outdoor play is also included. Travel (anything longer than a day trip) is not included.

Readers of this Report may also be interested in parents’ attitudes and behaviors regarding technology in the home, addressed in Families and Technology – US, February 2019.

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