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Family Entertainment - US - August 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Family Entertainment - US - August 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Demographic Indicators
Leisure and Entertainment
Technology and Entertainment

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Family Entertainment - US - August 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Time Spent on Family Activities
Family Entertainment Budget
Defining Family Video
Parental Controls
Comfort in Content
Screen Time and Co-viewing

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Family Entertainment - US - August 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Family Entertainment - US - August 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Appendix – CHAID Analysis
Search

What you need to know

Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment options that can keep parents engaged amidst a sea of talking tank engines and purple dinosaurs can garner a dedicated audience for the whole family.

Definition

This Report focuses on what parents are doing with their children in their free time. In-home activities are the primary focus, including media preferences, viewing behaviors and content concerns. Outdoor play is also included. Travel (anything longer than a day trip) is not included.

Readers of this Report may also be interested in parents’ attitudes and behaviors regarding technology in the home, addressed in Families and Technology – US, February 2019.

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