What you need to know
Americans are looking at the products and services made for them and asking: “why don’t they have this for my pet?” From fresh food delivery to anti-anxiety offerings, products for pets are looking more like products for people every day. This is one of the major factors driving this market forward to an estimated $96.4 billion in 2019. The market is forecast for above average growth over the next five years, with all segments benefiting from a stable economy and positive attitudes toward pet ownership.
Definitions
For the purposes of this Report, Mintel has used the following definitions:
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Pet owners: adults aged 18+ who own a cat or dog but may also own other animals
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Cat owner only/exclusive cat owner: adults aged 18+ who own at least one cat and do not have pets of other species
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Dog owner only/exclusive dog owner: adults aged 18+ who own at least one dog and do not have pets of other species
The market segments include the following:
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Pet food: Food and treats for household pets, including cats, dogs, small animals (eg hamsters, rabbits), fish, reptiles and birds. Food for dogs and cats may be dry, wet/canned, semi-moist or in the form of treats.
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Pet supplies: Supplies for household pets including cats, dogs, small animals (hamsters, etc), reptiles, fish and birds; horse care items are not included. Supplies include, but are not limited to, litter/deodorant, rawhide dog chews, dog/cat supplies (ie grooming, collars, leashes, toys, bedding, feeding equipment and over-the-counter flea and tick treatments) and non-dog/cat supplies (ie indoor aquariums and aquarium accessories and bird feeders).
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Veterinary services: Routine exams, surgical and nonsurgical treatments, lab services, etc. Includes only services provided by veterinarians who predominantly or exclusively treat companion animals.
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Pet services: Grooming, boarding, training, etc. Includes pet service revenues at veterinary offices and pet stores, in addition to businesses primarily offering pet services. Service estimates are based on retail sales only and do not include private transactions, such as freelance dog walkers or pet sitters.
Market size figures do not include the sale of live pets, either through pet stores, breeders or other channels.
This Report builds on analysis presented in Mintel’s America’s Pet Owners – US, August 2018 and the 2017, 2016, 2015, 2014, 2013, and 2012 Reports of the same title. Readers may also be interested in Mintel’s Pet Food – US, July 2019 and Pet Supplies – US, June 2019 Reports.
